2023 Best Things to Buy on Black Friday

Compare to last year, 28% of Americans are expected to spend less this holiday season. According to WalletHub‘s report, 35% of items offer no savings compared with their pre-Black Friday prices, a sharp increase compared to last year’s 27%.

To find out whether shoppers are really getting the best deals, WalletHub compared the “Pre-Black Friday Price” against the actual Black Friday price of a broad selection of items. In doing so, WalletHub identified the offers that are truly worth the hassle of partaking in the year’s biggest shopping craze.

Best & Worst Product Categories

Percentages were calculated based on only the items in each category that matched offers posted on Amazon.com prior to Black Friday.

additional discount for waiting until black friday by product category 2023

In-Depth Look at Best Black Friday Items

Best Clothing Deal – Sperry® Intrepid Boat Shoes at Belk

The best Black Friday clothing deal of 2023 is a pair of Sperry® Intrepid Boat Shoes sold at Belk, going from a pre-Black Friday price of $129.99 all the way down to $24.99, for a savings of $105 (80.8% off). You might not be able to wear them until summer, but you get a huge deal in the offseason!

Best Consumer Packaged Goods Deal – 1.7 Oz. Clinique Moisture Surge™ 100H Auto-Replenishing Hydrator Moisturizer at Belk

The best Black Friday deal for consumer packaged goods is this normally-expensive moisturizer from Clinique. It typically retails for $119.99 for a 1.7 ounce bottle but is marked down to $32.20 for Black Friday, offering $87.79 in savings (73.2% off). If you’ve ever wanted to try out luxury skincare without breaking the bank, this is a good opportunity.

Best Appliance Deal – Insignia™ – 21 Cu. Ft. Garage Ready Convertible Upright Freezer (White) at Best Buy

Freezers are normally very costly, with this one going for $1,199.99 under normal conditions. But if you swing by Best Buy on Black Friday, you’ll be able to snag it for $749.99, saving yourself a cool $450 (37.5% off).

Best Consumer Electronics Deal – Night Owl – 10 Channel 6 Camera Wireless 2K 1TB NVR Security System (White) at Best Buy

Ensuring safety in your home is priceless, but it gets a lot cheaper on Black Friday. This security system that’s normally $579.99 will be on sale at Best Buy for $399.99, which is $180 off (31% savings).

Best Computer or Phone Deal – Inspiron 27 All-in-One, 13th Gen Intel® Core™ i7-1355U from Dell

Many people wait for Black Friday deals to pick up a new computer, and you can get this PC for $1,299.99 instead of the usual price of $1,629 at Dell. That saves you $329.01 (20.2%) on a computer with Windows 11, 32 gigs of RAM and a 1 terabyte solid state drive.

Best Furniture Deal – Osaki OS-4D Pro Maestro Massage Chair (Ivory) from Costco

You’ll need a Costco membership to pick this item up, but if you’re in the market for a fancy massage chair, joining might be worth it. You can get this item for $4,999.99, compared to the normal price of $8,999. That saves you $3,999.01 (44.4%).

Share of Good Deals by Retailer

Below is a comparison of retailers according to the percentage of “good” deals they offer — that is, compared with the same products from Amazon.com. If the price offered by retailers is lower than the price on Amazon.com, this was considered a good deal, with the opposite representing a bad deal. Please note that complete data were not available for some items and therefore were excluded from our analysis.

percentage of good deals by retailer 2023

Edhat Staff

Written by Edhat Staff

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