UCSB Named Top School for Hard Liquor

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UCSB Named Top School for Hard Liquor
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Deltopia in Isla Vista (edhat file photo)

By Christina Muoio

Recently, The Princeton Review came out with their latest college rankings, some of which include categories related to drinking and partying. UC Santa Barbara (UCSB) was named #1 for “Lots of Hard Liquor,” #10 for “Reefer Madness,” and #6 for “Party Schools.” 

Syracuse University replaced UCSB as the #1 university for “Party Schools,” a title that UCSB is known for and one that has defined UCSB student life for a long time. Syracuse University ranked #2 in the “Lots of Hard Liquor” category. 

 The University of Vermont, Pitzer College, and the University of Maine are among the schools listed in front of UCSB for “Reefer Madness,” ranked first, second, and third respectively. 

(stock photo)

According to the Princeton Review, their college ranking methodology is based on student answers. For instance, to get the ranking for the “Lots of Hard Liquor” category, the Princeton Review asked students, “How widely is beer used at your school?” On their website, they said their surveys have a total of 80 questions in four different categories: academics, themselves, their fellow students, and student life at their colleges. Students select one answer on a scale from “Strongly Agree” to “Poor.” 

The Princeton Review then gives each college a score based on the students’ answers - which are converted to a percentage - and allows for the Princeton Review to compare student answers from college to college. 

Angie Bryan, the Recovery Program Manager at UCSB's Student Health/Alcohol & Drug Program, thinks the way Princeton Review conducts their studies is highly sensationalized. Bryan says that Princeton Review does these rankings to drive traffic to their websites and to bring attention to their test prep materials. 

Furthermore, Bryan comments on the way Princeton Review gets information from their surveyed students. The website doesn’t say how many students from each school took the survey, only that some students did. 

“There are other things we don’t know,” Bryan said. “How are they finding students to complete the survey? What kind of students choose to do it?” 

Bryan continued by questioning the wording of the Princeton Review’s questions. “The question about hard alcohol was worded, “How widely is hard liquor used at your school?” They are not asking students how often they use hard alcohol - they are asking students about their perception of other students’ use. Research consistently shows that students overestimate how many of their peers are using substances and how much they use, to a huge degree. This is called 'social norming.' So asking about perception is not going to give you accurate information about the actual substance use of students, it’s going to give you their inflated perception.”

UCSB’s so-called “fall from grace” from the #1 party spot is attributed to students being done with the party school lifestyle, says Bryan. She goes on to say that the number of university students choosing not to drink increases every year. Many students also leave during Halloween Weekend and Deltopia, two of the most notorious events associated with alcohol at UCSB, because they do not want to be a part of it anymore, or because they attend events that do not include alcohol or drug use. 

Some UCSB students on Twitter have expressed support for their ranking as #1 in the “Lots of Hard Liquor,” category, however.  

“I don’t drink to chill, I drink to get drunk,” said one fourth-year student who retweeted an article written by ABC7. Other students chimed in, saying “Does this surprise anyone?” and “Shocking! said no one ever.” 

UC Santa Barbara offers a variety of resources and support to its students suffering from alcohol and drug addiction. The Alcohol and Drug Program offers free and confidential counseling from licensed mental health clinicians.

UCSB also has a program called Gaucho Recovery, which is a community of students who are in recovery from substance use disorders. Gaucho Recovery offers students support meetings, regular social events, and programs, and recovery-friendly lounge space. 


Christina Muoio is a student at UC Santa Barbara

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Bodyboarder73 Aug 19, 2019 07:45 AM
UCSB Named Top School for Hard Liquor

Um, congratulations? If excessive drinking is something to be proud of I guess? Geez, how about just have a few drinks and go to sleep instead? I thought college was for learning?

a-1569315243 Aug 17, 2019 11:18 PM
UCSB Named Top School for Hard Liquor

A cringeworthy accolade for sure, but I too question how viable the method of determination. Also, a third of the 12,000 college students living in Isla Vista are SBCC students. Always bothers me how the SBCC reputation remains unscathed even though they too clearly contribute to the IV mayhem. And really, all the UC’s have become so much harder to get into these days, it use to be Irvine, Davis and UCSB were shoe ins. Those days are long gone. All super competitive.

420722 Aug 17, 2019 07:43 PM
UCSB Named Top School for Hard Liquor

I wish they would’ve won the reefer madness. Alcohol makes kids do really stupid stuff, weed (usually) does not.

a-1569315243 Aug 17, 2019 06:52 PM
UCSB Named Top School for Hard Liquor

There is so much abuse of everything in IV it's not funny. I have a friend on the IV Foot/Bike Patrol and it's insane with the drinking, smoking weed, groping of females, etc. He said his daughter will never apply there and that's about two years away. Hmmm

Factotum Aug 17, 2019 04:33 PM
UCSB Named Top School for Hard Liquor

Party drinkers in their 20's. Social drinkers in their 30's. Problem drinkers in their 40's. Alcoholics in their 50's. Sober or dead drunk in their 60'.s

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