Shalhoob Meat Company Launches New Beer Line
By edhat staff
Shalhoob Meat Company has announced their latest venture, the Shalhoob Beer Company.
Last week the local company celebrated with a "Can Cracking" event at 7-Eleven on Cliff Drive, the first convenience store selling their canned beer, with free tri-tip sandwiches and live music.
Started by father and son team John & LJ Shalhoob, the idea for the beer line grew out of their love for predecessor Jerry Shalhoob’s famous jerky.
LJ Shalhoob explained, “The one thing more satisfying than a fresh bag of jerky or a delicious sandwich on a nice Santa Barbara day is a cold beer to go along. It seemed like a natural step to create a drink to accompany the delicious food Santa Barbara knows us for.”
Shalhoob Meat Company has been family-owned and operated in Santa Barbara since 1973. Originating as a butcher shop, they supply local restaurants, hotels, and institutions with meats and provisions.
In 2015 the Shalhoobs immersed themselves in the brewing culture. They contacted top brewers across California to gather insight, tips, and information on what makes a good beer. Consulting these experts along the way, they began experimenting with hops and local fruits using a small artisan batch brewing system.
“Brewing right inside our butcher shop gives us a chance to perfectly pair our beer with the flavors of our jerky and Patio kitchen,” stated LJ Shalhoob. “We worked to create recipes that are drinkable all day, yet full of exciting flavor that speaks to the Santa Barbara locals’ inherent palate. We spent countless hours tweaking them until they met the same Shalhoob standard that’s been at the heart of our success.”
Approaching their 50th anniversary, the Santa Barbara-based company expanded their Funk Zone butcher shop in recent years by opening the Funk Zone Patio Eatery, serving up food and entertainment.
In addition to finding their beer at 7-Eleven Mesa or on tap at the Shalhoob Funk Zone patio, a growing list of convenience stores throughout the tri-county area (Ventura, Santa Barbara, and San Luis Obispo) are now offering Shalhoob Beer Co. including The Bottle Shop, Stop & Shop, and Las Positas Liquor.
Learn more at shalhoob.com
Highlight articles showcase local events and small businesses in Santa Barbara County. Email [email protected] to highlight your event and local business.