Santa Barbara Company Produces its 8th Super Bowl

By Cultural Global Media

The biggest sporting event in the US will be broadcast in Spanish throughout Latin America thanks to the efforts of a Santa Barbara-based company.

For the 8th time in 9 years, Cultural Global Media is coordinating all aspects of the live Super Bowl production for Fox Sports Latin America.

When Philadelphia faces Kansas City it will be a special moment for CGM and its founder and owner David Bolton. A graduate of Santa Barbara High, he is beginning his 35th year of producing live national sports broadcasts.

“We are honored that the NFL and Fox Sports executives in Mexico City again have the confidence in our work to hire us for this 57th Super Bowl,” said Bolton who began his television career at KEYT in 1982.

“Every Super Bowl is memorable. We are fortunate to have a strong, talented, and dedicated production team. Some of the camera and audio operators have worked with us for more than 20 years. On the field it’s always a team effort. It’s the same for us on the production side. A lot goes into pulling off a solid broadcast. It’s definitely a team effort in our production truck.”

Preparations for this year’s Super Bowl began exactly one year ago, according to Bolton. Everything began to heat up during the past two months. The Santa Barbara company is responsible for everything from production truck to cameras, satellite coordination, camera, audio and replay operators, plus logistics with the NFL.

“It’s a lot of detail and sometimes feels a bit overwhelming, but our team members have done this multiple times and they really help carry a big load,” said Bolton.

In nine years of coordinating NFL broadcasts, CGM has produced Super Bowls and multiple NFC playoff and championship games. “These stadiums are so modern and so energetic on game day. It is truly an honor to be able to be a part of these big games,” Bolton said.

One of Bolton’s early career ideas was creating a local sports show on Santa Barbara TV, it was an idea that developed into KEYT’s Friday Football Focus — the longest running non news show on local television. This weekend it will be the 57th edition of the Super Bowl for an international Spanish-speaking audience.


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