Pop-Up Storefronts for Downtown
Source: City of Santa Barbara
The City of Santa Barbara is encouraging business owners to open pop-up retail premises in the downtown area. A pop-up is a short-term, temporary retail experience, which enables business owners to present their brand, products, and ideas to consumers through an accessible, visible, and less expensive medium than a permanent space. Pop-ups allow for a more experience-driven retail opportunity, which is increasingly popular with consumers. As a seller you can be more nimble, more creative, and more responsive to your customer base.