Economic Impact of Fiesta to be Studied
2017 Old Spanish Days Fiesta celebration in Santa Barbara (Photo: Fritz Olenberger)
Old Spanish Days have partnered with UC Santa Barbara to determine how much money the annual Fiesta celebration generates for the City of Santa Barbara.
Every summer since 1924, Fiesta events aim to spread music, dancing, and traditions of the Rancho period across the City of Santa Barbara. Visitors and locals attend numerous celebratory events throughout the city during the first week of August each year.
“As much as Fiesta heralds light, music, and color throughout the city, it also serves as a substantial economic generator for the local Santa Barbara area,” explained 2017 Fiesta La Presidente Rhonda Ledson Henderson. “Hundreds of local non-profits and merchants participate in the festivities and welcome the influx of business from locals as well as tourism dollars from out of town visitors to the area.”
For 2018’s Fiesta, Old Spanish Days is requesting help with a survey. The UC Santa Barbara Economic Forecast Project (EFP) has been appointed to conduct a study of the impact Fiesta has on the local economy and quality of life. The Board of Directors of Fiesta and other stakeholders hope to use this study to protect the tradition of Old Spanish Days Fiesta for future generations.
“The economic report will find the impact Fiesta has on the businesses and individuals in the city of Santa Barbara, information Old Spanish Days can present to local government and the community that will help to ensure Fiesta continues to provide education and entertainment to the community in the coming years,” said Dr. Peter Rupert Director of the UCSB Economic Forecast Project. “Unfortunately, EFP cannot complete its study without YOUR help!”
In order to complete this study, EFP requires over 1000 surveys from individual Fiesta attendees and another 200 surveys from local businesses. The survey is estimated to take five minutes to complete. EFP staff will be distributing surveys throughout the week of Fiesta at all venues. Survey participants will either receive a fiesta-themed prize or be entered a raffle.
All survey data will be kept entirely confidential, with only EFP researchers seeing any of the raw data. EFP encourages anyone attending Fiesta or any concurrent events, residents and nonresidents of Santa Barbara alike, to fill out a survey and assist in the preservation of this unique cultural tradition. The survey is available online at goo.gl/VQ3JSZ.