Downtown Holiday Parade Replaced with Series of Events

Downtown Holiday Parade Replaced with Series of Events title=
Downtown Holiday Parade Replaced with Series of Events
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Source: Downtown Santa Barbara

After much thought and consideration, Downtown Santa Barbara staff and nonprofit board of directors have decided not to host the Holiday Parade in 2021.

In a typical year, the Annual Downtown Santa Barbara Holiday Parade, presented by Consumer Fire Products, Inc., draws crowds upwards of 100,000 spectators, and takes place on the first Friday in December. In lieu of a single event this year, and with community health and safety in mind, staff has planned a plethora of smaller holiday offerings!

The Downtown Santa Barbara 2021 Magical Holiday Happenings; presented by Consumer Fire Products, Inc.  kicks off with Small Business Saturday in November and includes a Christmas tree lighting event, Chanukah menorah lighting event, outdoor markets, concerts, and even community performances throughout the month of December. We hope the community will come together to celebrate the holidays in a safe and festive manner. See below for the full schedule of events. 

All holiday happenings listed below are free and open to the public! All ages welcome.
Small Business Saturday (Saturday, November 27, All day)
Help support local businesses as we kick off the Holiday Season. Join us on Saturday, November 27 (the day after Black Friday), for Small Business Saturday. It’s all about supporting small businesses, helping to boost our local economy, and getting some of your holiday shopping done early! Many local businesses offer special promotions for this nationwide shopping event — come see what goodies you might find.
1st Thursday ArtWalk (Thursday, December 2, 5:00 - 8:00 PM)
Join us for complimentary art and cultural happenings at participating venues downtown. Enjoy holiday performances by the Santa Barbara Revels, and the Santa Barbara Trombone Society. Plus, a Chanukah menorah lighting ceremony hosted by the Jewish Federation of Greater Santa Barbara. Be sure to visit one of the 30+ participating venues for entertainment, shopping, and tasty treats!
State Street Promenade Market (Thursday, December 2, 9, 16 & 23, 3:00 - 7:30 PM)
State Street becomes a bustling market on the 900 and 1000 Block for this exciting locals’ night. Shop local Santa Barbara businesses, makers, and artisans in a family-friendly atmosphere. Plus, enjoy live entertainment at the Market, and grab a delicious meal from one of the many nearby restaurants. Come join in all the holiday festivities that the market has to offer from letter writing to Santa, special holiday performances, and maybe even a special appearance from Santa Claus himself!
Christmas Tree Lighting and Holiday Block Party (Friday, December 3, 6:00 - 9:00 PM)
Join us for a holiday block party on State Street (Sola St. to Victoria St.) and in front of the Arlington Theatre! Enjoy live entertainment, music by DJ Darla Bea, and of course the lighting ceremony of the State Street Christmas tree by the Holiday Prince & Fairy, sponsored by Paseo Nuevo Shops & Restaurants! The Christmas tree is generously sponsored by Consumer Fire Products, Inc. to help make State Street holiday festivities even more magical. Santa Claus will be onsite for photos.
Holiday Community Performances (Saturday, December 4, 11 & 18, 12:00 - 4:00 PM)
Join us on December 4 and 18, for special holiday performances by local music and dance groups performing live at Storke Placita (700 State Street). On December 11, revel and be amazed by the Big Christmas Brass Show! Bring your folding chairs and snacks!
Holiday Concerts (Friday, December 10 & 17, 5:00 - 8:00 PM)
Join us on State Street for concerts under the stars! Performances by multiple groups each night, location varies. Bring your folding chair, blankets, and snacks!
Is YOUR business hosting a holiday activity or New Years Eve event for the community? Let us know! Share your special activity, offering, or promotion and we’ll add it to our Downtown Santa Barbara holiday shopping guide, calendar of events, and/or on our social media. Email to be added!
Questions? Want to get involved? Contact us!
Small Business Saturday:
1st Thursday ArtWalk:
State Street Promenade Market:
Holiday Tree Lighting:
Holiday Concerts & Community Performances:
Holiday Shopping Guide/ Marketing/Social Media/E-newsletter:
Sponsorship: Robin Elander, Executive Director,
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Show Comments
Chip of SB Nov 26, 2021 02:43 PM
Downtown Holiday Parade Replaced with Series of Events

This is the new normal. We can never have the mass gatherings of unmasked people that characterized special community events in the past. However, we are developing a new more regimented and structured way of living. It’s hard for those of us with long memories of the way life used to be to adapt, but fortunately the children of today will not be burdened by memories of life before masks.

Shasta Guy Nov 26, 2021 04:02 PM
Downtown Holiday Parade Replaced with Series of Events

The Christmas parade was the best. It was one of the parades that still had a local feel. My kids and many of my friend’s kids were on floats or in the marching bands. Covid 19 is just sucking the life out of life.

dukemunson Nov 26, 2021 04:15 PM
Downtown Holiday Parade Replaced with Series of Events

Not sure what’s more annoying, the fact that they are canceling the parade or that the parade is now referred to as the PRESENTED BY CONSUMER FIRE PRODUCTS INC Santa Barbara parade. Just bad all the way around…

paglinsb Nov 28, 2021 09:10 AM
Downtown Holiday Parade Replaced with Series of Events

Businesses can’t justify shelling out big bucks without some sort of return—in this case advertising. It’s the nature of how capitalism works. Now, if you want taxes to pay for this…There is still quite an expense in law enforcement, and city cleanups etc.

SBSand Nov 26, 2021 05:47 PM
Downtown Holiday Parade Replaced with Series of Events

There will be parades in Goleta, on Milpas and in Montecito this year and people should go to those and enjoy the downtown events. I think it is great to have such a variety of options this year. WIth downtown becoming closed off and more permanent structures going up for it being a pedestrian walkway it really makes NO sense to have the parade on State Street. Honestly, we should use Cabrillo Blvd for more things like that. Maybe in the future we will see that become the route, it USED to be for the Fiesta Parade I think.

ParvoPup Nov 26, 2021 05:57 PM
Downtown Holiday Parade Replaced with Series of Events

...and now, direct from the mostly unvaccinated part of this great planet, we are proud to present to you the latest variant in Nature's attempt to eradicate all human life - ladies and gentlemen - give a warm welcome to Omicron B.1.1.529.


Chip of SB Nov 27, 2021 10:40 AM
Downtown Holiday Parade Replaced with Series of Events

Omicron was first detected in Africa. Interestingly, Africa is one of the regions of the world that is least affected by covid despite a vaccination rate of about 6%. Experts predicted a catastrophe would occur in Africa and they are struggling to figure out why that has not happened yet. Also of interest, hundreds of millions of doses of vaccines had been on track to go to Africa. However, all these doses were diverted to wealthier countries to provide booster shots once it became apparent that vaccine effectiveness diminishes quickly.

a-1638119891 Nov 28, 2021 09:18 AM
Downtown Holiday Parade Replaced with Series of Events

It first stood out to doctors there because patients were showing milder symptoms than the covid infections they we’re used to so thats not a catastrophe. But gotta keep that fear train going …

Lorax Nov 27, 2021 09:03 AM
Downtown Holiday Parade Replaced with Series of Events

Although this does not repace the parade, glad to see private buisness attempt to offer something festive for the season.
Both Milpas and Goleta will have parades that can be enjoyed. Those awful terracotta planters all along the closed areas not to mention the parkelts would all have to be moved to have a downtown parade for a few hours.
Ho Ho Ho to the buisnesses and bikes.

a-1638041395 Nov 27, 2021 11:29 AM
Downtown Holiday Parade Replaced with Series of Events

There are parades: the Montecito Holiday Magic Parade is at 5:30 PM December 4th, and can be viewed from Coast Village Road and the Upper Village safely, with plenty of space for dining and social distancing. It should be a great experience - all vehicles going past, lit up, and with live music. The Milpas Parade and Goleta Parade both are on this year, on December 11th at 5:30 PM, and again, plenty of room to have dinner and do social distancing. It's great the Downtown Org is doing all these events. There's plenty of room and opportunity to get merry while keeping yourself safe.

mtndriver Nov 27, 2021 07:35 PM
Downtown Holiday Parade Replaced with Series of Events

100,000 spectators for the parade? I don't think so. Must be a typo. I'd be surprised if there have been 10,000. But these things look fun to me. Having one event on one day brings out the biggest crowd, of course, but these things will appeal to folks who are not interested so much in parades.

ZeroHawk Nov 29, 2021 04:02 PM
Downtown Holiday Parade Replaced with Series of Events

wait....what?? How does this....collection of "events" "replace" the "Holiday" Parade? First: These "events" are boring for the most part. They have also been there every year....even with a parade.
"Replace" means the city council doesn't want to upset Joes and Chase to have them move their damned furniture back inside and stop hogging up the sidewalk and street. So they give us "replace"ment ideas of things that already happen yearly anyway.
"Holiday" parade. You mean the Christmas Parade. Santa is in it. Santa Celebrates Christmas. Not "the holiday".
God this is getting really stupid....

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