Target to Finally Arrive in Santa Barbara This October

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Target to Finally Arrive in Santa Barbara This October
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(Courtesy Photo)

The rumors are true, Target will be opening a new location in Santa Barbara by October of this year.

The Target Corporation has confirmed it will open a "small-format" store at 3891 State Street on the corner of La Cumbre Road, where the Galleria now stands.

It will be approximately 34,000 square feet and will include a CVS Pharmacy and order pickup. 

Merchandise will include men’s and women’s apparel and accessories, kids’ and baby care products, fresh groceries, wine and beer shop, home décor, health and beauty products, and a curated selection of electronics, entertainment, and sporting goods

This past October, Target opened 11 "small-format" stores across the United States aimed to create a streamlined shopping experience. These new stores vary in size from 12,000 to 80,000 square feet, significantly smaller than their average 145,000 square foot store. 

According to Business Insider, these smaller retail stores will feature an inventory and atmosphere curated for each location's local consumers. These new stores are meant to serve densely populated urban and suburban areas where shoppers are likely far away from a full-sized Target store.

 

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a-1516442407 Jan 04, 2018 05:53 PM
Target to Finally Arrive in Santa Barbara This October

An area's dollar retail pie is of a certain size. As new stores come in, that pie does not grow. It remains the same with a bit of expansion from inflation and new residents. Helene Schneider is not versed in a lot of things and neither are most in government and...there is no one in city government that understands retailing. The idea that this Target will help local merchants up and down State and aid the other failing competitive retailers, large and small, in La Cumbre and 5 Points is insane! Walmart and Target have destroyed local retailers in every local that they have opened in. This 35,000 square foot store will use the retail blood of local merchants to sustain itself. It will be the death knell for some! Then there is parking; there ain't much on-site. Some will park at La Cumbre and steal spaces from the center's own customers. Some will park at 5 Points and do the same thing. This Target is a stab in the back to local merchants! Schneider and the council should choke on the decision. Target will do more harm than good to local merchants!! Mayor Schneider in Noozhawk: “One of the first major things I set out to do was bring a Target to Santa Barbara,” Schneider told Noozhawk. “We're excited.” Who is we? Are you a queen? Why are we excited? Schneider said the spot “fits Santa Barbara” and exemplifies one of the new ways that people shop retail in a smaller, urban setting. If this "exemplifies one of the new ways people shop retail in a smaller urban setting" then why did Macy's close down town; why is Saks leaving, although their lease could not be much cheaper? Why are Sears and Penny's sinking? Why is downtown State Street a retail death zone? She also said that many people will benefit from the store, and it could attract shoppers to nearby La Cumbre Plaza. How will Target attract shoppers to La Cumbre Plaza, especially Sears and Macy's? Target competes with both and both are struggling nationwide Where will Target shoppers park? Target will hurt all local merchants that carry the same type of goods at higher prices. When has a Target or a Walmart ever helped existing local stores all over the world? They have driven them out of business by the millions! “Parents with young kids getting ready for back-to-school, this is a big deal,” Schneider said. This will just cut pieces of the local retail pie smaller for all existing merchants and it will be "a big deal" as they share BTS with another competitor: Target! Helene: A retail expert, you are not!

a-1516442407 Jan 04, 2018 06:18 PM
Target to Finally Arrive in Santa Barbara This October

If you can't compete on price or service, why should you not go under? Local small retailers most likely can't compete on price, so they should emphasize service if they want to stay in business. It sounds like a key to competing with this Target will be providing a service in the form of easy access and parking, both of which are better at Five Points and La Cumbre. It's not the Mayor's job to keep a local retail business alive versus expanding revenue to the city.

a-1516442407 Jan 04, 2018 05:01 PM
Target to Finally Arrive in Santa Barbara This October

When I was attending SBHS in the mid 60's, I worked at Bill's Seaside at this location. There was a Richfield gas station across La Cumbre on the west side, a small grocery store kitty corner and a Chevron gas station/car wash and nursery directly across State St. Next door to Bill's was a miniture golf course. That said, I live in the state where Target originated, Minnesota. Doesn't mean I'm a fan of Target but must say Target is somewhat of an upscale Walmart. Obviously, something else has to go to make room for parking. It will be interesting to see if/how they'll survive.

SBPaul Jan 04, 2018 01:20 PM
Target to Finally Arrive in Santa Barbara This October

So smart! As retail dies downtown due to the amazon era... Lets put a big box retail shop with all the same products I can pick up same day or delivered in two pay less and not stand in a line. I give target 5 years max before the pull out. Rent is high. Sales tax is high. You have to sell a lot of pairs of Hanes underwear to make it scratch out and again you can get that online as well. I wonder what is going in after they pull out? My money is on Cathy's new affordable housing project. Right next door the the last joke of one.

Kew Jan 04, 2018 11:16 AM
Target to Finally Arrive in Santa Barbara This October

Once again, the scene there is NOT going to look like the artist's rendering. As it stands now, there are always buses converging there, waiting to get back on the schedule for their specific route and connect with tranfers. Historically, it's been a mid-way rest point for MTD drivers, specifically because there was really no traffic there, to speak of. With Target coming in, there will be much more congestion because many more cars and buses will be competing for a limited amount of space at that intersection. It's NOT going to look like the artist's rendering.

Red Creek Jan 04, 2018 10:47 AM
Target to Finally Arrive in Santa Barbara This October

There is tons of parking in the adjacent La Cumbre Center and directly behind the Galleria (although this lot is difficult to find and get into). Goleta was wise not to bring in another traffic inducing store like Target. Can't wait for October; love Target and it's selection and prices.

horsegirl Jan 04, 2018 11:23 AM
Target to Finally Arrive in Santa Barbara This October

unless Target plans on paying La Cumbre for the use of their spots, Target shoppers will not be allowed to park there... I have a feeling that La Cumbre might be pretty strict on that as well

a-1516442407 Jan 04, 2018 09:08 AM
Target to Finally Arrive in Santa Barbara This October

I think it’s great to bring some jobs to SB even if it’s only 50-70 but, it’s disappointing to hear about the location and the traffic mess it will cause there. I’m only hoping it’s a temp plan as they wait for Sears or Macy’s to leave and then they can employ those people too. It would be nice to bring some life back into Good ol’ La Cumbre Plaza! It seems with a little negotiation one of them would be willing to let their lease go early but that would be back in simplier legal times.

Flicka Jan 04, 2018 08:05 AM
Target to Finally Arrive in Santa Barbara This October

I have never been to a Target store. This doesn't sound like a good location for any retail, I can't imagine where parking will be. Also, can't expect buses to solve the parking problem.

tagdes Jan 04, 2018 01:04 PM
Target to Finally Arrive in Santa Barbara This October

There are 82 parking spaces right there just feet away and it's less than 1/2 the size of a normal Target. I seriously doubt there being over 50 customers at any one time. And Rex, 82 dedicated spots is way better than trying to share the basement spots where one has to pay with Visa at the old Macy's.

Eggs Ackley Jan 03, 2018 08:50 PM
Target to Finally Arrive in Santa Barbara This October

Planning (to force you out of your car) Department. Make Taget put in at least 8 electric car chargers. That'll teach the petroletariat. Is Mexico City the planner's model community?

a-1516442407 Jan 03, 2018 06:14 PM
Target to Finally Arrive in Santa Barbara This October

Wow. Did any of the planners think about parking and traffic? I want a target in SB/Goleta, but this is such a stupid location. I'm surprised Target went for this and I hope they prove me wrong.

REX OF SB Jan 03, 2018 05:22 PM
Target to Finally Arrive in Santa Barbara This October

Are Target and City officials out of their collective MINDS? OF COURSE we need a Target—but not THERE. The Galleria has—what?—something like eight parking spaces? And by all means, let's go there on the bus—schlepping clothes, appliances, food, Xboxes, toys, and all the other wonderful accoutrements of Target shopping. That should be fun to coordinate at the MTD Transit Center during the shuffle to the bus that goes to your neighborhood. Better yet, let's all ride our bikes to the new Target. I'm sure I could carry a 50" Samsung TV home on my Peugeot 10-speed. Be careful what you wish for. You just might get it. Begging for a local Target and getting this abortion is like wanting a new Lexus and being given a 15-year-old Hyoondai. What the hell is the matter with the old downtown Macy's location?

nope Jan 03, 2018 04:24 PM
Target to Finally Arrive in Santa Barbara This October

I'm not sure if it's blind optimism or outright stupidity but are Target really expecting the vast majority of its customers to arrive via public transportation in CALIFORIA! AHAHAHA good one, that is truly hilarious.

Kew Jan 03, 2018 03:44 PM
Target to Finally Arrive in Santa Barbara This October

A more realistic artist's rendering for the new Target should instead reflect 4 MTD buses queued up, 100 additional cars and a multitude of red shopping carts strewned about. Believe me, you will continue to drive to Ventura's Target stores.

420722 Jan 03, 2018 03:05 PM
Target to Finally Arrive in Santa Barbara This October

I bet the people paying 4 grand a month at the missed the-Marc luxury apartments can hardly wait to decorate their homes with clearance stuff from target. Ok I just had to say that. I’m sure I’ll check it out just because it’s something new and something to do.

a-1516442407 Jan 03, 2018 02:35 PM
Target to Finally Arrive in Santa Barbara This October

Similar arguments were in place for the 7-11 store at State and Mission, Chik-Fil-a on upper State, the whole Entrada project, and on and on. Target will create the much needed jobs for individuals looking for work. Having it located at a major transportation hub is a huge plus for many of us. (No worse a location than Trader Joe's on Dr la Vina.)

CoastWatch Jan 03, 2018 02:34 PM
Target to Finally Arrive in Santa Barbara This October

I'm sure everyone is pleased with Target coming to SB; That being said, who would have thought it would go in the Galleria space...? Limited Access Little to no PARKING North State is a traffic GRIDLOCK and the new Sandman Condo's and Subsidized S. Hope St Condo's aren't even occupied yet... WHO are the City of Santa Barbara Traffic Engineer's ? How about those traffic islands on State St, from Las Positas to La Cumbre... How are Ambulances and Fire Engines supposed to navigate Upper State St???? The Target SHOULD have gone into Goleta or as mentioned, they should have bought out SEARS.

a-1516442407 Jan 03, 2018 01:52 PM
Target to Finally Arrive in Santa Barbara This October

Goleta had a chance and because they gave them such a hard time about their signature signage and colors they lost out. Way to go Goleta City Council. There could not be a worse site for a Target - even a small one - at that corner. Way to go Santa Barbara City Council. What on earth do we elect???

nope Jan 03, 2018 02:22 PM
Target to Finally Arrive in Santa Barbara This October

You think Goleta gave Target a hard time regarding signs and SB wont! Please, SB wrote the book Goleta use and SB actually enforces its sign ordinance. No signs have been approved yet for this location and Target are dreaming if they think they will get close to the quantity and size of signs shown in this rendering (more signs than parking spaces!) That said, terrible choice of building, I'll believe it when they open.

Yeti Jan 03, 2018 01:20 PM
Target to Finally Arrive in Santa Barbara This October

Kudo's to our planning commission. They fought for years to keep Target out of town, only to protect their friend' business ventures. Now they let Target into a very small location, with very little parking.. Jerks! They are so good at choosing the winners instead of letting the citizens, who pay their salaries, decide on their own. When is our Costco gasoline station going to come in? Gasoline prices in the Storke Road area are off the charts due to their protected status. Thank you government for working so hard to limit my choices!

a-1516442407 Jan 03, 2018 01:20 PM
Target to Finally Arrive in Santa Barbara This October

Target might me the right store, but this is the wrong place for it. This intersection is already the most congested in Santa Barbara! The parking will be a nightmare. This project should not be approved! It is only a matter of time when Sears will close. Saks is leaving soon.

a-1516442407 Jan 03, 2018 01:05 PM
Target to Finally Arrive in Santa Barbara This October

If you are concerned about parking, just hop on the MTD 3, 5, 6, 7, 10, or 11. Too many eco-conscious people in SB never step foot on our buses....amazing, but predictable.

a-1516442407 Jan 03, 2018 12:40 PM
Target to Finally Arrive in Santa Barbara This October

Fantastic news for anyone who has to work for a living and does not already have it "made in the shade." If you take public transportation, you will not have to worry about traffic or parking. Target! Finally a store we can all agree is needed in our community. Thank you Helene and Cathy for making this happen!!!

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