Ventura Businesses, Residents Strongly Oppose Expansion of Paid Parking, City Sets Date for Review

The City of Ventura’s proposal to expand paid parking in downtown faced strong opposition from businesses and residents, prompting the city to set April 14 for a formal review.

During the March 24 meeting, City Council members heard concerns about the proposed paid parking and its potential impact on local businesses. Several business owners said weekday visitation remains a major challenge, and expanding paid parking would create “friction” for customers making short visits for coffee, meals, or errands.

Business Owners Warn of Economic Impact

Speakers said a group representing more than 99 local businesses opposed the proposal, reflecting widespread concern.

Business owners said the timing of the proposal could further strain an already fragile downtown economy, pointing to recent closures and reduced activity. They argued that paid parking could reduce foot traffic and overall sales, making it harder for small businesses to recover.

Some speakers called the proposal “devastating,” noting that any decline in customer flow could have lasting effects on businesses and employees.

Business owners drew a comparison between downtown and The Collection in Oxnard, warning that paid parking could push customers toward areas with free parking. They added that visitors may choose destinations where parking is more accessible and cost-free.

Speakers also maintained that free parking is one of Ventura’s strongest advantages and removing it could weaken the city’s appeal as a shopping and dining destination.

Residents Raise Concerns Over Accessibility and Local Impact

Residents also expressed concern, describing the proposal as a major setback that could discourage locals from spending time downtown.

Some speakers said charging for parking would feel like “penalizing” residents who already support local businesses. Younger residents added that fees could discourage regular visits, reducing the presence of a key demographic.

Business owners urged the city to consider revenue strategies tied to economic growth instead of parking fees. They argued funding methods should align with downtown growth rather than introduce barriers that could limit activity.

City Officials Outline Budget Context

City officials said revenue from paid parking is not currently included in the General Fund’s five-year outlook, as it is managed separately by the Parking Authority. This means the proposed expansion is not part of current budget projections.

Officials are also considering structural changes to the Parking Commission, including a shift to district-based appointments to improve representation and oversight. A detailed presentation on the proposal is scheduled for the April 14 meeting.