The Samarkand Announces Name Change To Covenant Living Communities and Services.

The Samarkand Announces Name Change To Covenant Living Communities and Services.
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Source: Covenant Living Communities 

Covenant Living Communities and Services is the new corporate name and identity being announced nationwide on September 18, 2018, by Covenant Retirement Communities, Inc., a senior living and healthcare provider that owns and manages 16 communities in nine states. The announcement comes following unanimous approval by its board of directors for the new name and logo effective in 2019.

“Covenant Living Communities and Services positions us well as we continue to grow through providing a broader range of services and housing options for older adults in addition to the communities we currently operate”,” said Terri Cunliffe, Covenant Retirement Communities president, and CEO. “The new name and logo connect us to our Christian heritage, distinctly reflects our values, and projects liveliness, health, and growth. We are confident it will be attractive to new generations of residents and employees.”

The organization’s renewed name, that also includes the tagline, “Live with Promise”, is the result of market research and interviews with individuals including residents, resident family members, representatives from the Evangelical Covenant Church and focus groups throughout the country. 

Each of the 16 communities across the country will see a name change in 2019 to align with the new corporate brand and identity. As part of our Covenant Living family, The Samarkand will become Covenant Living at the Samarkand. This new name is distinctive to each location while remaining connected to the larger organization.

“This is an exciting time in our history as our leadership continues to follow our strategic plan of growth, optimization, and service,” added Cunliffe. “The new generation of older adults is seeking communities that reflect who they are and provide the services and amenities of choice. We know they’re not retiring when they move to a Covenant Living community, they are living very active lives.”

The new logo is reflective of Covenant Living’s rich heritage of being a faith-based organization that incorporates the Christian symbol of a fish implying new life, a safe space and of community. The color palette was chosen to communicate vitality and health.


Chicago-based Covenant Retirement Communities is the nation’s sixth largest, non-profit, senior services provider. It serves 5,000 residents at 16 retirement communities in 9 states and offers independent living, assisted living, skilled nursing, memory care, and rehabilitation. Through its LifeConnect® Wellness Partnership, residents can access resources and opportunities that are designed to enrich the mind, body, and spirit and complement each person’s unique journey. Covenant Living is a ministry of the Evangelical Covenant Church and has been serving seniors since 1886. For more information,visit, Facebook, LinkedIn, and Twitter.

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