Salinas Charreria & Western Wear Opens Third Store in Downtown San Luis Obispo

A new western wear store has opened in San Luis Obispo.

Salinas Charreria & Western Wear opened its third retail location on January 3, 2026, at 716 Higuera Street in downtown San Luis Obispo.

The grand opening was originally scheduled for an earlier date but was rescheduled to January 3 while remodeling work at the site was completed.

 

 

 

 

 

 

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A post shared by Salinas Charreria & Western Wear (@salinascharreria_)

Western and Charrería-Inspired Merchandise

The store offers a range of western and charrería-inspired merchandise, including boots, belts, wallets, hats, bags, and accessories. Charrería is a traditional Mexican equestrian sport and cultural practice, often compared to rodeo, with distinctive attire and craftsmanship.

The store also carries footwear for children and infants, positioning it as a family-friendly retailer.

 

 

 

 

 

 

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A post shared by Salinas Charreria & Western Wear (@salinascharreria_)

In addition to the San Luis Obispo location, Salinas Charreria & Western Wear also operates stores at 1523 South Broadway and 111 East Donovan Drive in Santa Maria.

Store owners Christian Salinas and Austin Perkins said their goal is to create a space where customers feel comfortable shopping for both special occasions and everyday needs. They added that the new location is intended to reflect and support the local community, according to KSBY.

 

 

 

 

 

 

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A post shared by Salinas Charreria & Western Wear (@salinascharreria_)

Other Business Openings in San Luis Obispo County

The opening comes as other locally owned retail businesses have also launched in San Luis Obispo in recent months.

In Morro Bay, the Morro Bay Yarn Shop opened on November 29, 2025, at 739 Napa Avenue, Edhat previously reported.

The shop is owned and operated by Rae Odom, who created it as a gathering space for knitters, crocheters, and fiber artists. It features a curated selection of yarns from Retrosaria Rosa Pomar, Knitting for Olive, and Kelbourne Woolens.

 

 

 

 

 

 

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A post shared by Morro Bay Yarn Shop (@morrobay.yarnshop)

In addition to yarn, the shop carries knitting and crochet kits, visible mending supplies, fiber accessories, and instructional books.