Zoë Bikini Opens Temporary Store on Victoria Street

Swimwear shop Zoë Bikini has found a new temporary store. 

Zoë Bikini has found a small space at 27 E Victoria Street, Suite B, in Santa Barbara. It is focusing on offering a few options of swimwear, accessories, and jewelry for now, it said on its website.

The store held a grand opening on February 5, 2026, it shared in a post on Instagram.

“My special guest is Julie with Jewls, her handmade one-of-a-kind jewelry will make the perfect gift for you or your Valentine,” store owner Zoë added in the post. 

The new store will be the “temporary landing spot” until a new option opens up, Zoë shared in a video on Instagram. 

The store’s regular hours will be Wednesday through Friday from 1 p.m. to 5 p.m., or by appointment. 

 

 

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

 

A post shared by Zoë Bikini (@zoebikini)

Sharing glimpses of the new store, Zoë said the brand’s signature Heart Collection of Trucker hats, hoodies, tanks, and tote bags are available at the store. Customers can also buy a variety of rings, earrings, bracelets, and necklaces in wood and metal, along with swimwear at a discounted price. 

The swimwear store earlier operated out of a State Street location, but had to abruptly vacate the space after the building was sold with no option to renew the lease, according to Zoë Bikini’s website. 

In December 2025, Zoë Bikini announced a clearance sale of clothes, swimwear, and accessories at the earlier State Street store before closing down the store. 

Asking customers to “lighten the load”, the post added that the store had to close by December 31, 2025, as they did not have the option to stay on longer. 

 

 

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

 

A post shared by Zoë Bikini (@zoebikini)

Zoë has been making custom bikinis for over 20 years and has created a ready-to-wear line of bikinis and suits, according to the store’s website. Her designs allow customers to mix and match, and to choose as per their taste in fabrics and style. 

Growing up in Santa Barbara, Zoë spent summers at the local creek or at the beach in a bikini. She learned how to sew at a young age from her mother. By junior high school, she had started designing and developing her own clothing. 

This early creativity led her to start designing and creating her own line of bikinis. 

Starting out as a personal hobby with no plans to turn it into a business, Zoë soon began making bikinis for herself and her friends. She was pursuing a career in dental hygiene but decided to drop out and moved to San Francisco to immerse herself in the fashion industry. 

After several years in appointment-only underground fashion co-ops and hosting bikini trunk shows, she decided to open a formal retail store.