Woman-Owned Handcrafted Jewelry Business Moves to a New Santa Barbara Spot

Shubhobrota Dev Roy
A seasoned journalist with over eight years of experience, Shubhobrota has worked with reputable media brands and news websites. Known for his expertise in breaking news,...
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Anna Janelle, the designer and CEO of Anna Janelle Jewelry. Image Source: Official Website

Woman-owned business Anna Janelle Jewelry has relocated to a new space in Santa Barbara. According to the company’s website, the new address is 1103-A State Street in Santa Barbara, the former home of Bella Rosa Galleries.

Earlier, in an Instagram post, Anna Janelle spoke about the grand opening, which took place on September 20, 2025. The post read, “Today is the day! Our Grand Opening begins at 11 a.m.! Reminder that the first 20 in line will receive an exclusive tote bag filled with AJJ goodies!”

 

 
 
 
 
 
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A post shared by Anna Janelle Jewelry (@annajanellejewelry)

Anna Janelle, the designer and CEO, started making jewelry in 2012. Over time, she realized that her creations carried a transformative power, uplifting and inspiring those who wore them. As her passion grew, she taught herself the art of wire-wrapping and found joy in discovering gemstones, building each piece around their natural beauty.

Janelle further wrote that her jewelry business began in 2017 along the canals of Amsterdam, Netherlands. During her two years abroad, she had the chance to explore part of her multiracial heritage and immerse herself in a new creative environment.

She adds that her designs draw inspiration from the minimalist and functional nature of Dutch design, blended with the coastal lifestyle of Santa Barbara. 

While living overseas, she spent her time participating in open-air markets, taking classes, and refining her craft. In 2019, she returned to Santa Barbara, bringing home her business and the Dutch spirit that continues to influence her work.

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A seasoned journalist with over eight years of experience, Shubhobrota has worked with reputable media brands and news websites. Known for his expertise in breaking news, in-depth reporting, and digital-first journalism, he has consistently delivered impactful stories with extensive experience across diverse beats, including political, business, sports, and national affairs. A postgraduate in Mass Communication and Journalism, Shubhobrota hails from Assam’s beautiful city, Silchar. He is also passionate about reading novels, writing poetry, and discovering authentic culinary experiences. He has further honed his skills with a digital journalism course from Reuters.

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