Way Back When: Keeping it Local
The “Shop Local Campaign” in 1918 -- this cartoon says it all! (Image: Santa Barbara Morning Press, March 30, 1918)
By Betsy J. Green
In 2018, the stores in Santa Barbara are feeling the pain of competing with online shopping, but back in March 1918, storekeepers here faced a different challenge: catalog shopping.
In the cartoon the store clerk asks, "For pity sake Mr. Brown, what's the matter?"
He responds, "Bought a pair of boots b mail an' they're almost killing me. Serves me right - ought to have come to you in the first place."
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