Santa Ynez Valley Leaders Look to Improve Local Economy
By John Palminteri of KEYT News
Business, tourism and economic leaders in the Santa Ynez Valley have laid out a plan to improve the economy in the coming months after a slow down in the winter. The valley was impacted by the back-to-back disasters with the Thomas fire and Montecito mudflow when tourists stayed away in large numbers. They also have felt some impacts due to the popularity of the Funk Zone wine tasting sites in Santa Barbara. Now they have social media messages, a TV commercial and special training for front line workers to help with the economic resurgence they hope for this summer and fall.
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