Santa Barbara's First Target to Open Sunday

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By edhat staff

The new "small format" Target store in the Santa Barbara Galleria scheduled their grand opening on Sunday, April 7.

Edhat attended a private ribbon cutting and store preview on Tuesday evening with Target's employees, Santa Barbara Mayor Cathy Murillo, city council members, and guests.

During the ribbon cutting ceremony Target employees presented donations to two local nonprofits. The United Way and Santa Barbara Zoo each received a $3,000 donation. 

The former Galleria location at 3891 State Street has been remodeled into a sleek 34,000 square-foot two-story store and is the first Target location in south Santa Barbara County.

Target has employed 80 team members and offers a small-store format with a product selection the company states is tailored for local residents and nearby working professionals. It has a little bit of everything: groceries, clothing, stationery and party supplies, toys, alcohol, beauty care, electronics, and home decor. This location also includes "Order Pickup," where shoppers can order online and pick up in store within an hour.

Nationwide, Target is opening small-format stores in urban areas, dense suburban neighborhoods and near college campuses where a full-size Target store may not fit. With the addition of the Santa Barbara store, Target now operates 94 small-format stores, with a total of 1,851 Target stores nationwide. Target plans to open approximately 30 small-format stores a year over the next few years.

The Grand Opening will take place on Sunday, April 7 at 8:00 a.m. and will feature an in-store celebration. Complimentary reusable bags will be distributed to the first 1,000 guests.

Target also plans to open a larger store in Goleta at 6865 Hollister Ave, the former location of KMart, later this year.

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James805 Apr 05, 2019 10:09 AM
Santa Barbara's First Target to Open Sunday

I had to go yesterday to see for myself. The parking lot was very full when I got there however, I was able to get a space easily. The store does carry most convenience items however, it is a VERY trimmed down Target and does not carry most of the items I would go to a target to get. When I was leaving, I was witness to parking rage! A guy swooped in on a spot that another person had been waiting for. It caused a huge back up in the parking lot and on State Street where the motorist was coming in from. Parking does look like an issue if the store stays as busy as it was yesterday. I suspect that will settle down once the novelty of it wears off. Be kind out there people :-)

Ryan93105 Apr 04, 2019 11:13 PM
Santa Barbara's First Target to Open Sunday

I feel bad for those poor people who live in The Marc. They certainly pay a lot to live there, and now they have this Target opening up next door. I bet this isn't what they signed up for.

VinSB Apr 04, 2019 08:02 PM
Santa Barbara's First Target to Open Sunday

Will Target be here for the long haul? Or will this business venture prove to be another casualty in the SB retail market in a few years? Opinions?

Luvaduck Apr 04, 2019 12:09 PM
Santa Barbara's First Target to Open Sunday

Zerohawk: What's with the comments on "whining"? Not worth your time or energy. As Pop taught me, "A man convinced against his will is of the same opinon still." (And before someone jumps on me for being "sexist", it's an old saying and applies to everyone regardless of their gender.)

biguglystick Apr 04, 2019 09:06 AM
Santa Barbara's First Target to Open Sunday

I'm excited about Target, but I wish they would NOT have put a food section in with such a small square footage in this location. The "food" at Target is awful, nothing healthy at all, even their produce is from other countries. We have plenty of great food options at local stores already, the reason we wanted a Target is not for groceries, but for the other great products Target offers. Who planned that part out? No thanks on your food, Target!

a-1555942518 Apr 04, 2019 02:05 AM
Santa Barbara's First Target to Open Sunday

:-) /////////////// https://www.keyt.com/news/money-and-business/ride-a-long-with-us-on-our-parking-search-at-the-new-santa-barbara-target/1065536379

a-1555942518 Apr 03, 2019 04:56 PM
Santa Barbara's First Target to Open Sunday

It warms the cockles of my heart to know that many on Edhat are thrilled by this latest edition to the holy mess of traffic up on "Upper" State St. By my experience (a friend took me to the Target in Camarillo), Target sells, for the most part, ricky-ticky-tacky junk made in China. Target food department was completely lacking in healthy food choices. Have fun, shoppers, supporting planned obsolescence items (non-durable/non-replaceable parts) and cheaply made clothing and bedding items.

letmego Apr 04, 2019 10:32 AM
Santa Barbara's First Target to Open Sunday

I was never one to make pilgrimages to Target. But I do like having it all under one roof (which used to be Kmart). Diapers, laundry detergent, bag of chips, socks, toothpaste, a new notebook, a desk lamp, and a few bananas.

ZeroHawk Apr 04, 2019 09:31 AM
Santa Barbara's First Target to Open Sunday

someone pee in your cheerios this morning? sheesh! we are in santa barbara. we have small streets and too many cars. that won't change.

Edhat Staff Apr 03, 2019 12:15 PM
Santa Barbara's First Target to Open Sunday

Technically the grand opening is on Sunday. It opened Tuesday night for a preview and will continue to serve customers until the grand opening.

sbmh2015 Apr 03, 2019 11:07 AM
Santa Barbara's First Target to Open Sunday

Edhat .. it is already open ! Grand opening Sunday but you can shop now. I was there this morning. Parking is really fine. And it is small, small, small ! Normal shopping at Target can get a lengthy experience. Not this store. I call it the 7-11 of Targets. I was in and out in less than 15 minutes. Probably won't go back. Will wait for normal format Target coming to Goleta. This one is too tiny.

a-1555942518 Apr 03, 2019 10:43 AM
Santa Barbara's First Target to Open Sunday

Definitely a major win for everyone to have Target at that location. Even though our household has three cars, we plan to take MTD to do basic shopping. Nice to know they have fresh organic fruits and veggies. Cannot wait to go through all the aisles to find things to buy and everything!

a-1555942518 Apr 03, 2019 01:17 PM
Santa Barbara's First Target to Open Sunday

Using the Federal mileage rate, it would cost almost $3.00 to drive your car there if you live about 2 miles away, and more if you live more than 2 miles away. Taking the bus is not only more economical it is more environmentally responsible.

a-1555942518 Apr 03, 2019 10:40 AM
Santa Barbara's First Target to Open Sunday

I can't wait although I probably will b/c it will be a madhouse for awhile. Although maybe going later at night is an option. There is a bus stop right outside the store - you can take a bus if you are concerned about parking. I am considering that option myself.

a-1555942518 Apr 04, 2019 09:45 AM
Santa Barbara's First Target to Open Sunday

that's not a public parking lot and shouldn't be a long term solution... I predict that the stores in the la cumbre plaza that are on that side near panera are going to get fed up pretty quick with all the extra cars parking there and blocking the parking for their actual, paying customers. i wonder how long it will be before la cumbre plaza gets themselves a parking monitor

SantaBarbaraObserver Apr 03, 2019 10:14 AM
Santa Barbara's First Target to Open Sunday

So this is what our Mayor does with her time? She applauds min-wage, part-time jobs, corporate profits on our time and on our dime. I wonder how Target is going to handle our plastic bag ban? Do they even have paper bags? I hope so. And yes, the parking will be a nightmare because in SB every spot is sized for a Prius or smaller while every other car on the road is actually a mid to plus size SUV.

Luvaduck Apr 04, 2019 12:18 PM
Santa Barbara's First Target to Open Sunday

Re: parking space size: True, but no one holds a gun to anyone's head when they choose vehicle size. Choosing a "land barge" has consequences, including more expensive from tires to environmental costs. So does choosing a small vehicle: The big guys want to park next to you so they can open their doors into your parking space (vehicle), and in an accident, no matter who hits who, the small guy has a disadvantage, and big vehicles obstruct a smaller vehicle's field of vision on every occasion.

SantaBarbaraObserver Apr 03, 2019 03:18 PM
Santa Barbara's First Target to Open Sunday

Factorum is right. Its pretty sad that people do not pay mind and worse, push away the fiscal facts. Obviously there are city employees and their families downvoting these posts. No sane person would see the figures and think "gee, these are great!". Sorry to break it to you insiders, but your salad days are over. The reckoning will come either by force or fate. The 30+ years of public employee unions stealing billions from future generations to pad their own accounts is about to come to a crashing halt. You can have the pleasure of explaining to your grandkids why they are indebted up to their eyeballs and taxed out of a decent future while you coasted into a cushy retirement. They will spend the rest of their lives struggling to pay for your misgivings and greed and while barely knocking out a simple middle class existence.

Sam The Dog Apr 03, 2019 01:51 PM
Santa Barbara's First Target to Open Sunday

"her ability to bring Target to our community"... plans for this were rolling well before she became mayor and wasn't the result of any politicking, just good old fashion capitalism.

Factotum Apr 03, 2019 01:32 PM
Santa Barbara's First Target to Open Sunday

The city brags they are now rolling in dough after voters passed Measure C, which increased the local retail sales tax last year, which was declining due to major loss of retail sales downtown. However, Measure C revenues really helped mask the ever increasing city employee pension costs, so Measure C really was not new money; just a temporary band-aid. Most of the Measure C money has gone to park improvements which today only get used by vagrants, while the roads that residents actually use are in desperate condition. Where will the money come from to even start fixing our city streets? Measure C won't pay for them. Next will have to be a Measure D - more taxes on top of this last tax. While city revenues get squandered on the city's unsustainable defined-benefit city employee pension plan that has no upper limits. Voters, please put reforming this city Ponzi pension scheme at the top of your voter priorities, when we vote for new city council members this fall. Pension reform now. The rest will fall into place once we tame the city employee pension beast.

James805 Apr 03, 2019 01:19 PM
Santa Barbara's First Target to Open Sunday

The city of SB has lost sales tax revenue with the exit of major stores (Macy's/Sears, to name a couple of big ones). The sales tax revenue of this store will be fairly significant. I support the mayor and her ability to bring Target to our community. The majority of our residents have been wanting this for years.

Factotum Apr 03, 2019 11:49 AM
Santa Barbara's First Target to Open Sunday

Retail sales, low skill entry level jobs are perfect to develop your own necessary work habits that serve you for the rest of your life either as an employee or as your own boss business owner: customer satisfaction is key, make a profit and be valuable to your employer, be dependable, show up on time, don't bring in outside problems or attitudes, observe tasks that need to be done without being asked.

a-1555942518 Apr 03, 2019 10:42 AM
Santa Barbara's First Target to Open Sunday

Minimum wage and part time is better than no wage and no time. Target actually treats its employees very well. No one said adults should be working part time minimum wage - this is for entry level workers to get some experience and maybe one day work their way up through the ranks to become managers and the like. Or, to make some money while going to school. That is what these jobs are good for. If you want more than minimum or close to minimum wage, then get an education or experience and do something to earn it.

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