Süp & Jüs: Combining Restaurant and Market
By Cat LaVarre
Earlier this week, I crossed the familiar threshold of Kyle’s Kitchen to find a new addition to the space: the recently opened soup and sandwich provider Süp & Jüs.
Süp & Jüs shares a broad open entryway into Kyle’s Kitchen, and shares the same founders. Inspired by European markets, particularly Barcelona’s Mercat de la Boqueria, the Ferros are following up Silvergreens and Kyle’s Kitchen with a new venture: a soup and sandwich place that’s both a market and a restaurant.
Six soups sit in the center of the main counter behind glass, ready to be served, with the specific kinds switched out over time for variety’s sake. From turkey-filled Thanksgiving Everyday Soup, to Chicken Noodle Soup, to the vegan Vegetarian Chili, Süp & Jüs has options for everyone.
“The thing I love about soups is that they are naturally nutrient-rich, healthy and filling, with flavors from all over the world,” said owner Jay Ferro.
Beyond those soups, hot sandwiches, vegetarian cold dishes, cookies, and more can be chosen from. The flavors were unusual, delicious, and diverse. My personal favorite was the Lasagna Soup with Turkey Sausage (trust me it’s really good) and the Gumbo. Choose a beverage from their array of all sorts of juices, from classic orange juice to more adventurous but still delicious mixes, such as Power Red, which combines beet, apple, carrot, lemon, and ginger. Beyond simple juice, the business provides Perrier, an international selection of beer, kombucha tea, and other beverages.
For those of us looking to stock up on easy dinners, Süp & Jüs as a market fits the bill. Upon entering, a neat stack of metal baskets sits to your left and an array of chips and dry snacks makes a “grocery aisle” for you to follow. Above the baskets a sign advertises the Mix and Match sale, where you can choose six beverages and get the last one for free, all bottles tucked into a convenient cardboard carrier. At the far end of the store, find a miniature “refrigeration aisle” with all the beverages and containers of soup, sandwiches, etc.
If you decide to eat in, everything gets put on a silver tray, and the seating is the same as Kyle’s Kitchen’s. The comfortable atmosphere blends between the two businesses. At one point, Kyle, the fifteen-year-old boy with special needs from Kyle’s Kitchen, came through the back with smiles, questions, and hugs. This provides families with more food choices, while still enabling them to sit together.
Also, what Süp & Jüs is offering now is just the beginning. Online ordering will be available soon, with a shelf already set aside for pickups. Artisan fresh bread loaves will soon be a purchasing option. Beginning around March 4, Süp & Jüs will be providing breakfast options, including breakfast burritos. Hours will be extended to 7am to 8pm on weekdays, with breakfast till 11am, and 8am to 8pm on weekends, breakfast till noon.
Visit Süp & Jüs off Storke Road in Goleta’s Hollister Village Plaza!