Süp & Jüs: Combining Restaurant and Market

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By Cat LaVarre

Earlier this week, I crossed the familiar threshold of Kyle’s Kitchen to find a new addition to the space: the recently opened soup and sandwich provider Süp & Jüs.

Süp & Jüs shares a broad open entryway into Kyle’s Kitchen, and shares the same founders. Inspired by European markets, particularly Barcelona’s Mercat de la Boqueria, the Ferros are following up Silvergreens and Kyle’s Kitchen with a new venture: a soup and sandwich place that’s both a market and a restaurant.

Six soups sit in the center of the main counter behind glass, ready to be served, with the specific kinds switched out over time for variety’s sake. From turkey-filled Thanksgiving Everyday Soup, to Chicken Noodle Soup, to the vegan Vegetarian Chili, Süp & Jüs has options for everyone.

“The thing I love about soups is that they are naturally nutrient-rich, healthy and filling, with flavors from all over the world,” said owner Jay Ferro.

Beyond those soups, hot sandwiches, vegetarian cold dishes, cookies, and more can be chosen from. The flavors were unusual, delicious, and diverse. My personal favorite was the Lasagna Soup with Turkey Sausage (trust me it’s really good) and the Gumbo. Choose a beverage from their array of all sorts of juices, from classic orange juice to more adventurous but still delicious mixes, such as Power Red, which combines beet, apple, carrot, lemon, and ginger. Beyond simple juice, the business provides Perrier, an international selection of beer, kombucha tea, and other beverages.

For those of us looking to stock up on easy dinners, Süp & Jüs as a market fits the bill. Upon entering, a neat stack of metal baskets sits to your left and an array of chips and dry snacks makes a “grocery aisle” for you to follow. Above the baskets a sign advertises the Mix and Match sale, where you can choose six beverages and get the last one for free, all bottles tucked into a convenient cardboard carrier. At the far end of the store, find a miniature “refrigeration aisle” with all the beverages and containers of soup, sandwiches, etc.

If you decide to eat in, everything gets put on a silver tray, and the seating is the same as Kyle’s Kitchen’s. The comfortable atmosphere blends between the two businesses. At one point, Kyle, the fifteen-year-old boy with special needs from Kyle’s Kitchen, came through the back with smiles, questions, and hugs. This provides families with more food choices, while still enabling them to sit together.

Also, what Süp & Jüs is offering now is just the beginning. Online ordering will be available soon, with a shelf already set aside for pickups. Artisan fresh bread loaves will soon be a purchasing option. Beginning around March 4, Süp & Jüs will be providing breakfast options, including breakfast burritos. Hours will be extended to 7am to 8pm on weekdays, with breakfast till 11am, and 8am to 8pm on weekends, breakfast till noon.

Visit Süp & Jüs off Storke Road in Goleta’s Hollister Village Plaza!

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a-1553544216 Feb 24, 2019 09:10 AM
Süp & Jüs: Combining Restaurant and Market

I completely agree that the overpriced SYV needs a place like this. Many new businesses start up and they soon wonder why the business drops off like a sinking rock in the lake. Yes, it's a very competitive environment there due to the relatively short distances between SYV business areas, but sometimes fulfilling the dream of making a pile of cash fast doesn't happen as it does with a web startup on Kickstarter or an over the top IPO on Wall Street. Yes, sky-high wanna-get-rich-quick landlords who try to extort stratospheric rents also quickly discover that a storefront sitting empty for many months would have been far more profitable had the rent been affordable. A little less money is better than NO money!

EastBeach Feb 23, 2019 07:38 PM
Süp & Jüs: Combining Restaurant and Market

Here's a good one that was just published on Inc. Magazine's online website .... "She Almost Threw Here Money at an MBA ..." .............. https://www.msn.com/en-us/money/smallbusiness/she-almost-threw-here-money-at-an-mba-–-but-founded-this-dollar220-million-cult-yogurt-startup-instead/ar-BBO9qpp

a-1553544216 Feb 23, 2019 06:25 PM
Süp & Jüs: Combining Restaurant and Market

GINGER1. I would love to take a red pencil to your comment, but I will resist. Perhaps you can find a writer friend to help you out with that. Suffice it to say I found at least six misspelling/grammar/punctuation mistakes in your comment. You may thank my SBCC Magazine Journalism instructor for my copyeditor's "eye." Two things I will put here, which I hope all who read this will take into account. 1) Exclamation marks are used to express excitement, astonishment, great enthusiam, etc. In recent years exclamation marks have become overused to the point of ridiculousness. 2) The phrase is "that said," not "that being said." Thank my UCSB Economics professor for that little chestnut.

EastBeach Feb 23, 2019 05:53 PM
Süp & Jüs: Combining Restaurant and Market

I'm enjoying Cat's articles including the one on Isla Vista. Like newspaper printing, there are often many people between the content creator and the finished media (e.g. typesetters). Web publishing isn't different in that regard. And at some websites, the title can be determined by someone other than the author.

a-1553544216 Feb 24, 2019 07:59 AM
Süp & Jüs: Combining Restaurant and Market

Everyone with an IQ above room temperature knows that EdHat writes the headlines, and that it's the practice throughout the journalism industry that editors, not authors, write headlines.

CoastWatch Feb 23, 2019 12:38 PM
Süp & Jüs: Combining Restaurant and Market

Great food at a great price- That is why this is a local restaurant success story- No "Chef Greed" on menu prices! They need one of these in the SYV~

EastBeach Feb 23, 2019 12:20 PM
Süp & Jüs: Combining Restaurant and Market

Two soup spoons up! I like the Chicken & Sausage Gumbo and the Shrimp and Corn Chowder. You can also add a roll for 50 cents. Being able to sit on the Kyle's side is nice and pickup from the fridge case to take back to the office is handy.

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