Edhat Staff
Exterior elevation of Target’s Goleta store (courtesy photo)
Source: Target Corporation
Today, Target is announcing plans to expand its reach to guests in Santa Barbara with a new, approximately 117,000-square-foot store in Goleta planned to open in 2019. The store will be located at 6865 Hollister Ave., at the intersection of Storke Road and will feature Target’s next generation store design. It will be Target’s second store in the area, joining the planned Santa Barbara Galleria small-format store.
“With the positive response following the plans we shared for our Santa Barbara Galleria store, we are excited to find another opportunity to grow our presence in the Santa Barbara community. The Goleta store will feature our latest store design, giving guests a modern, convenient location to stock up on fresh groceries, everyday essentials, home goods and more,” said Mark Schindele, senior vice president, Properties, Target.
Target has signed a lease with Merlone Geier Partners for the Goleta store. It will offer a product assortment that guests expect from Target, including apparel and accessories, kids’ and baby care products, toys and sporting goods, fresh grocery, home décor and furniture, health and beauty and other departments.
This store will also offer Order Pickup, giving guests even more convenience and added security with the ability to buy online and pick up in store. More than 95 percent of Order Pickup orders are ready in less than an hour for guests at their local Target store.
The Goleta store will employ more than 200 team members. Target is an employer that values the individuals who come together as a team to serve guests in the community and provides team members with opportunities to build and develop skills for their careers. Target offers market competitive wages to its team members in cities across the country and recently increased its minimum hourly wage. This investment in the team will allow Target to continue to recruit and retain strong team members and provide an elevated experience for its guests and in the communities it serves.
“We are thrilled to continue our partnership with Target and welcome a Target store to the City of Goleta. Bringing a well-loved brand with a terrific shopping experience will be great addition to the Goleta community,” said Will Tipton, managing director, Merlone Geier Partners.
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That’s just what’s needed; more high density housing that sucks the water to oblivion. A Target store won’t use any more water than what was previously being utilized at the old K-Mart at least.
This really makes it look like SB leadership is failing and flailing. The Goleta economy is going full steam a head…Santa Barbara is going for steamers on the sidewalk and weekly white-guilt protests! Who would have thought Goleta would be the place businesses want to set up shop, create jobs, and establish a sense of community. Santa Barbara is looking sad….just walk downtown to see a crusty stinking hell hole…..or simply visit one of our lovely parks.
Spot on! This city has some major issues.
And where did the City have the space to put in a huge retail building with parking? Nowhere. The Storke and Carneros Rd intersections are already slammed with traffic, wait until there is a Target in the area to draw even more people. I already try to avoid that area and this will just make it less desirable as a destination.
Happy to hear the new Target will have a grocery store. Good competition and very convenient for locals. And there will be parking!
One the most congested, if not the most congested, intersections in the area! The gas station on the corner, which already has some of the most expensive gas in the county, is going to love having more cars drive by each day.
The city always finds all the space in the world to build housing for those who cannot afford to live here…or anywhere else for that matter. Trends show that those who cannot support themselves vore a certain way.
You know sb is failing when they want to build a bacara style resort on milpas…
Time Santa Barbara to finally stop destroying itself to provide housing for Goleta workers. Live in Goleta folks, we have no duty to provide you “affordable” housing in our city midst.
Take the bus. That is the green thing to do.
What’s with the SB vs. Goleta attitude? You do realize that SB and Goleta are next to each other right? Goleta has the industry growth, university, and big box shopping. SB has the posh shops, restaurants, hotels and entertainment. We’re all one community, aren’t we? I see that as a good balance.
BOSCO, sorry but the tilt in favor of Goleta is the issue of safety. I feel much safer in Goleta. I would love to shop and eat on State Street, but my risk vs. reward evaluation stops me from doing that, and has for about 3 years.
I have lived downtown for 4 years and have never had any issues. Curious as to what type of safety concerns you have?
Freedom from street crazies, distracted drivers, skateboard thugs and aggressive panhandlers. That is why people left downtown Santa Barbara.
ASOLIS, oh, maybe ask some of the store owners why they have left downtown. That’s a good start. It’s not all about rent.
Yay! Now we can really celebrate!
CVS Pharmacy added too, nice addition to that area.
The City of SB blew it. They could have steered Target to City-owned land adjacent to the airport. Could have received all of the sales tax revenue and none of the negative impacts for traffic, etc.. Good for Goleta scoring this win. But jeez, the Storke/Hollister intersection will be a nightmare on weekends.
Rah, rah, sis-boom-bah, Goleta has Target, rah, rah, rah!
Targets open at 8am, 7 days a week. Shop early to avoid traffic. Have breakfast at Cajun Kitchen, and walk over to Target.
Goleta might have a Jeannine’s Restaurant and Bakery soon, at the Hollister Village Shopping Center. Good option for tasty and healthy breakfast!
While your comment is hilarious, Goleta has more pending pot shops than Santa Barbara does they just haven’t released the names and dates in the paper yet, it’s coming though. Other than the pot comment your absolutely correct.
it smells like Bourbon St in New Orleans…that is not a good thing!
There is definitely an increasing difference in philosophy between the two towns. Santa Barbara has been a tourist destination for years and seeks to be more so. It has also adopted a very progressive attitude regarding homelessness and crime resulting in chasing away the locals and now many tourists. Goleta has a philosophy of catering to small (and large) business and the people who work in them. Those looking for excitement may enjoy Santa Barbara. For those of us who prefer to not appear on the 6:00 news, Goleta tends to be a more attractive place. I’m sure the pending pot shops will separate the towns even further.
I have never been in a Target. Somehow that makes life just fine.
Target/Kmart/etc are primarily meant for regular folks…you know, people who do not look down at people who want to stretch their dollars…folks who cannot afford to keep horses as pets…folks who struggle financially…folks who do not have money coming in from one or more rental properties…folks who did not inherit a bunch of dough…folks who shop thrift stores….folks who feel lucky to just get by and somehow that makes life just fine.