Mercado De La Guerra to Reopen for Fiesta This Year

Mercado De La Guerra to Reopen for Fiesta This Year title=
Photo courtesy Old Spanish Days/Fritz Olenberger
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Source: Old Spanish Days Fiesta

 At the site that many consider the heart of Fiesta, local non-profit leaders joined Old Spanish Days in Santa Barbara officials, and members of the local dance community, to announce Mercado de La Guerra will return to this year’s Fiesta.

Sidelined last year due to the restrictions, Mercado De La Guerra has been a part of Fiesta since the early days. Now in its 97th year, Fiesta in Santa Barbara offers a variety of free events to the public during the first weekend of August. No event exemplifies everything that is Fiesta more than the Mercado. From food to song and dance to providing a platform for local non-profits to earn their important annual operating revenues, Mercado De La Guerra is truly the heart of Fiesta.

“As an organization, we are thrilled to be bringing Mercado De La Guerra back to the community,” said 2021 Old Spanish Days Fiesta La Presidenta Stephanie Petlow. “Fiesta is for the community, and the Mercado is an important event for the entire public to enjoy.”

As is tradition, Mercado De La Guerra will run from 11 am to 10 pm the Wednesday of Fiesta, August 4 through Saturday, August 8.

Long-time Mercado and Fiesta sponsor Rincon Broadcasting will again be providing entertainment through its radio stations KTYD, KLTE and Radio Bronco. In addition, on Thursday of Fiesta Flamenco dancers will perform with live music from 12-4 pm. The official ribbon cutting for Fiesta 2021 will take place on Wednesday, August 4 at 10:45 am at Mercado De La Guerra.

“So many of the sponsors and supporters of Fiesta have expressed great enthusiasm that we will be able to hold Mercado De La Guerra this year,” said Fiesta El Segundo Vice Presidente David Bolton. “It’s the generous support of our Fiesta sponsors that make possible all of these free events for the public to enjoy.”

Laura Abrignani and Sean Malis will be co-chairs for this year’s Mercado De La Guerra. “It’s all about the community,” said Ms. Abrignani. “Mercado De La Guerra is about community.”

Fiesta runs August 4-8 this year. Events and celebrations were announced this past Wednesday and can found at

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First District Jun 22, 2021 12:30 PM
Mercado De La Guerra to Reopen for Fiesta This Year

It's understandable what was done with State Street and some side streets during the height of the pandemic, but it's time to clear things up and return the areas to pre-Covid conditions. The excuse from the Mayor for why the parade can't go forward are Covid-related restrictions. I'm not sure about that claim. But I AM sure that as a native I have NEVER seen de la Guerra Plaza look so pathetic. The mayor and council should be ashamed. No lawn, no removal of the shack, campers out, and torn, ragged flags. While State Street is like a third world country people should be able to visit the plaza for some much-needed respite. Santa Barbara can do much better!

bicyclist Jun 22, 2021 06:52 PM
Mercado De La Guerra to Reopen for Fiesta This Year

Scowling bookends, not a lot of "Happy faces"? Or were you referring to the red ground covering so they don't have to touch the fine looking "Lawn"? So yes, BasicInfo805 so sad...

Byzantium Jun 22, 2021 08:06 PM
Mercado De La Guerra to Reopen for Fiesta This Year

Support the local, permitted Fiesta booths who raise money for non-profits who give back to this community. Tell them thanks - willing volunteers is part of what make this town. Boycott the unpermitted out of town confetti egg and junk street sellers, who take the money and run, leaving us with piles of litter that we now pay to clean up after they are gone. The real spirit of Fiesta is supporting local activities that others may enjoy, but the goal is giving back to this community in an annual splash.

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