Meeting Scheduled for Proposed Milpas Hotel

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Meeting Scheduled for Proposed Milpas Hotel
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Update by an edhat reader
July 14, 2018

Below is a copy of the letter I received from a neighbor regarding the proposed hotel on N. Milpas Street. The City of Santa Barbara is having an open forum for residents to share their opinion. 

RE: Proposed Hotel Construction on N. Milpas

Dear Neighbors,

On July 16, at 3pm the Santa Barbara Architectural Board of Review (ABR) will have CAse # 2017-00738 on their agenda.

This project is at 418 N. Milpas, next to Rusty's Pizza. There is a sign posted in front of the property that depicts the size and scale of the proposed complex, as well as the Notice of Development. In short, this is a mixed-used project of a 4-story, 84 room hotel and 27 dwelling units. I encourage you to take a look.

If you feel compelled to speak out for or against this project, I encourage you to show up at this meeting and fill out a speaker card. You have 3 minutes to speak. The address is 630 Garden Street in the David Gebhard room.

Another option is to write a letter to the ABR, but it must be received in advance of 10am on July 16, 2018.

Mail to:

ABR Secretary
PO Box 1990
Santa Barbara, CA 93102-1990

Or email: [email protected]


By an edhat reader
June 30, 2018

A proposed hotel for 418 N. Milpas Street is in the making. It will consist of hotel rooms, apartments, a terrace and ONE parking space per unit! If you are an Eastside Resident and care, I URGE you to get involved!

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Factotum Jul 16, 2018 10:34 AM
Meeting Scheduled for Proposed Milpas Hotel

City council needs to fill its own coffers, keep their city employee unions happy and their employee perks, benefits and pensions fully funded. Here is where they primarily get this money: property taxes, tourism TOT taxes, retail sales taxes, along with city permit fees now required to do even the smallest task on your own property. What does this tell you about the current city council's agenda? Next time vote for the slow-growth candidates who promise smaller government and far less petty interference with our daily lives.

a-1579688435 Jul 16, 2018 10:05 AM
Meeting Scheduled for Proposed Milpas Hotel

Weird that no one yet has asked, HOW are they going to fit that gigantic hotel, etc on that block of Milpas? There are currently homes and businesses there. Are people going to be displaced due to this? Have the businesses already agreed to sell? Also, why do we all of a sudden need another giant hotel? And why right there on Milpas? I thought this was a delayed April fool's joke at first!

a-1579688435 Jul 16, 2018 11:45 AM
Meeting Scheduled for Proposed Milpas Hotel

I could NOT agree more---NOT BUILD AT ALL!!! He tried purchasing the 3 houses on Gutierrez St, next to the cottages, but only offered them peanuts for their properties. I say, put it in Montecito where he resides.

a-1579688435 Jul 16, 2018 11:25 AM
Meeting Scheduled for Proposed Milpas Hotel

Wait a second..... so the plan is to buy out the residents and business owners? Why go through the trouble? Why not just find a different location? Or better yet, not build at all! We have more than enough hotels/motels in the area!

a-1579688435 Jul 16, 2018 11:21 AM
Meeting Scheduled for Proposed Milpas Hotel

The owner, Bob Ludwich, is displacing 8 ELDERLY FOLKS on the 900 block of Gutierrez Street. And, yes, the surrounding businesses are VERY UPSET and will definitely be speaking up against it at today's meeting. Thank God Rusty's Pizza and 7-Eleven are not selling out!

a-1579688435 Jul 16, 2018 06:36 AM
Meeting Scheduled for Proposed Milpas Hotel

The Property Owner of the Monstrosity being built at 418 N. Milpas Street: BOB LUDWICK Principal 805-979-9370 [email protected] vcard Mr. Ludwick joined PSRS in 2008 and currently holds the title of Principal. Mr. Ludwick received his Bachelor of Arts from Westmont College and his Master of Arts from Willamette University. Prior to joining PSRS, Mr. Ludwick worked as an investor, developer and commercial real estate consultant. Over the last four decades of his career, Mr. Ludwick has developed, owned and managed about 400,000 square feet of industrial and mixed-use properties and has been part of the development and sale of more than 1000 residential units. Despite his noteworthy accomplishments in real estate, Mr. Ludwick is most proud of his role as husband, parent, and grandparent to his four children and eight grandkids.

a-1579688435 Jul 18, 2018 08:00 AM
Meeting Scheduled for Proposed Milpas Hotel

Noteworthy Accomplishments?!?!?! If he is so accomplished, why the hell is so delinquent on his property taxes for 418 N. Milpas Street and 915 E. Gutierrez Street? He owes $86, 334.03 on 418 N. Milpas Street and $119,860.58 on 915 E. Gutierrez Street His commercial building is FULLY occupied along with the Senior Housing on Gutierrez Street so what is his excuse for being so delinquent? And, he is the current President of the Coast Village Road Association? They have Loser Ludwick representing businesses when he, himself, is clearly delinquent on his rental properties. What a JOKE!!!!!!!!!!!

a-1579688435 Jul 15, 2018 02:53 PM
Meeting Scheduled for Proposed Milpas Hotel

Classic! The developers are getting everyone rattled about their 4-story building, but they actually only want a 3-story, which everyone will be happy with. Like when Fess Parker asked to build a hotel with 950 rooms (I know, exaggerated number), but then everyone was "okay" when it was dropped to "only" 400 rooms or such (plus a park, and a backpacker's hostel). We know how to elect 'em alright!

TomTomTomTom Jul 15, 2018 07:49 AM
Meeting Scheduled for Proposed Milpas Hotel

Keep voting for the candidates endorsed by the public employee unions and they'll keep building these things... The connection is clear. The public employee unions have stolen our city's funds to pay for their insanely high pensions benefits and salaries. We have a city with more than twice the number of city employees compared to any other city in the state of similar population . We as a city spend far more than we earn and add more and more debt to your children and grand children with every election. The city HAS TO BUILD these commercial properties to add more tax dollars to the general fun in order to pay for years of over spending and debt. They are literally stealing from your family to pay for their cushy gigs and spending. Please wake up people, we're going broke and the future will be dozens of these buildings and more and more traffic and congestion.

Factotum Jul 15, 2018 06:24 PM
Meeting Scheduled for Proposed Milpas Hotel

The city has to also make sure property tax values go up every year too because they depend on those revenues too. They are betting against the bank - degrading the city with their passive neglect and counter-productive social policies, while needing increased property values at the same time keeping it attractive for more rich people to buy expensive homes here. Only private property pride of ownership is holding the ghost of this town together - public fiscal and public social policies are tearing it down. We do need to vote in slow-growth people in the next two rounds of city elections.

a-1579688435 Jul 15, 2018 12:14 AM
Meeting Scheduled for Proposed Milpas Hotel

What a shame. I wish I had the gumption to attend that meeting. Last time I went to an ABR meeting I was nauseated by the obvious fawning of the Board, all buddy buddy with the developer and architect. Those people (ABR) are absolutely revolting. Greased palms all around, make no mistake, and this Milpas behemoth is a shoe-in.

22701015201 Jul 15, 2018 07:45 AM
Meeting Scheduled for Proposed Milpas Hotel

If you don't go we can't change the system. Show up. Give someone your minutes and let them talk. The meetings, like elections, are important.

a-1579688435 Jul 15, 2018 12:06 AM
Meeting Scheduled for Proposed Milpas Hotel

Just a clarification: Milpas St. is in the 1st District, not the 3rd. Das Williams is the County Supervisor for the 1st District.

Factotum Jul 14, 2018 10:02 PM
Meeting Scheduled for Proposed Milpas Hotel

This city is ready for a no-growth slate of candidates in each district up for the next election. And in the election after that. Simple as that.

Davidb Jul 14, 2018 09:19 PM
Meeting Scheduled for Proposed Milpas Hotel

Milpas Street doesn't need another hotel - there are hotels on or near it down by the beach (where they should be, IMHO). For sure mid-Milpas could stand some redevelopment. But this project is over the top. I'd suggest that the developers consider Old Town Goleta instead - an area in dire need of redevelopment.

LocalinSB Jul 14, 2018 09:14 PM
Meeting Scheduled for Proposed Milpas Hotel

Gentrification Courtesy of the City. Murillo, Rowse and Hart want to cater to land owners, developers, architects, out of town investors and special interest groups over regular citizens. They want Milpas cleaned up and residents out. Every vote they have cast has been for the former group over residents. Do you see any of them really doing anything about State St? It's all a show. Their answer will be high density housing that will be unaffordable to residents while the new residents they move in get our parking structures at night and street parking during the day. Manhattan here we come!

420722 Jul 14, 2018 06:30 PM
Meeting Scheduled for Proposed Milpas Hotel

No no no and more no. We don’t need another hotel. Milpas doesn’t need a makeover either. Why are their stores still open after so many years but state street is practically empty? Gentrification. It doesn’t always work. The working class of Sb needs these areas to go shop, a place to be and feel normal and milpas provides that for many of us workers as does San Andres. Why are we still letting Murillo give this town away to investors?

22701015201 Jul 14, 2018 01:43 PM
Meeting Scheduled for Proposed Milpas Hotel

Gentrification sweeping the Eastside. It's what you get when the cost of land is low and the City increased density and development without protecting residents with impact fees or actual sound planning with a long term plan. Betting the owner gets their development rights and then sits on them for a bit while the AUD and other development cleans up the Eastside and pushes out longtime residents. Murillo is at the heart of Gentrification. She's never met a developer or development she hasn't like. Residents think she is on their side, but its actually the opposite. She talks the talk, but doesn't walk the walk... Hopefully the new 3rd District rep can think for himself and doesn't align himself with her. She's set to destroy affordability in Santa Barbara with her policies.

jqb Jul 14, 2018 06:29 PM
Meeting Scheduled for Proposed Milpas Hotel

You think that tax revenues go into the mayor's personal account? I spoke with Cathy last night at EDC's TGIF. She's quite friendly and approachable. You should try it some time ... perhaps you would be less inclined to indulge in such deeply dishonest slander.

a-1579688435 Jul 01, 2018 11:58 AM
Meeting Scheduled for Proposed Milpas Hotel

Tour downtown San Luis Obispo. No empty stores, everyone having a safe and fun experience. S.L.O. citizens, I've seen this myself, call police when they see bad behavior, and it gets resolved, right away. I saw a man tell a vagrant that he was calling police, because of something foul said by the vagrant. The vagrant got angry, but left right away. So, that's something. The S.L.O. shoppers don't just idly get abused, they fight back. Their police are not heavy-handed, but they are firm and effective.

Channelfog Jul 01, 2018 11:57 AM
Meeting Scheduled for Proposed Milpas Hotel

And this hotel will use no more of the decidedly limited water supply than the existing businesses located there? Oh, I forgot, the illusion of desal will eliminate all such concerns! I say illusion because said water comes at an extraordinarily exorbitant price that far exceeds that which an average middle class resident can afford. Enter the wealthy and moneyed tourists, exit the middle class, stage left. Move along now...

a-1579688435 Jul 01, 2018 10:29 AM
Meeting Scheduled for Proposed Milpas Hotel

Old Town Goleta is essentially the same it was 10 years ago. I love it. But, I also love the "new improved" Goleta(s): Fairview, Calle Real, and especially Marketplace area, including Hollister! I shop and eat at all those locations, mainly because I feel safe there. The ONLY problem downtown S.B.has is lack of appropriate and visible law enforcement on and near State Street. Solve that, and businesses and customers _will_ return.

a-1579688435 Jul 01, 2018 01:42 PM
Meeting Scheduled for Proposed Milpas Hotel

"the primary reason downtown shoppers fled" They haven't fled; but businesses have left because of unreasonably high rents. "Less symbolic virtue-signaling?" The phrase "virtue signaling" is alt-right speak to denigrate displays of empathy and other good behaviors.

a-1579688435 Jul 01, 2018 01:40 PM
Meeting Scheduled for Proposed Milpas Hotel

"By the time a tourist walking up State St. from the beach area hit Haley St., they've "had it." " This is sheer propaganda, with no truth behind it. "How stores like Tienda Ho or Indian Pottery Outlet continue in business for years, and years, and years, is beyond me." An analysis that can't account for the facts is no good.

a-1579688435 Jul 01, 2018 12:09 PM
Meeting Scheduled for Proposed Milpas Hotel

You would have to hope that the new mayor in SB, Cathy Murillo, with her background in business, city infrastructure, and public relations, will work toward making SB what it once was. Now, the downtown area looks like a zone that tourists will continue to avoid. By the time a tourist walking up State St. from the beach area hit Haley St., they've "had it." There's about three or four places between Sola and Haley that are filled m-o-s-t of the time: Carlitos, The Benchmark Eatery, McConnell's Ice Cream, and Joe's. How stores like Tienda Ho or Indian Pottery Outlet continue in business for years, and years, and years, is beyond me.

Factotum Jul 01, 2018 11:18 AM
Meeting Scheduled for Proposed Milpas Hotel

City planning groups continue to dance around the State Street vagrancy issue. They refuse to confront this was the primary reason downtown shoppers fled. Other commercial centers are viable in this town, so it is not just "online shopping" that caused the State Street decline. it was the sheer unsavoriness of the downtown experience that drove people away. How do these other local commercial center keep this vagrancy element out of their locales? Private property districts? No benches? No nearby parks and "feeding centers"? Zero tolerance? More elected officials connecting the need for healthy tax revenue and healthy retail centers? Less symbolic virtue-signaling?

Factotum Jul 01, 2018 10:19 AM
Meeting Scheduled for Proposed Milpas Hotel

Voters turned down a building height limitation amendment to the city municipal a few years ago. Apparently developers got the message.

a-1579688435 Jul 01, 2018 09:49 AM
Meeting Scheduled for Proposed Milpas Hotel

Goleta has put up at least three major hotels in the past several years, and Goleta is totally reaping the rewards of their decisions. Goleta used to be considered a "mish-mash" "poor cousin" to Santa Barbara, but! SB could follow Goleta's lead on how to establish a strong business base, and balancing it out with the residents. Santa Barbara, and especially the Eastside and Westside corridors are failing, and a complete mess (in my opinion). Good for you Goleta - your time has finally arrived through hard work and a focus on the future. DT SB.....what a mess.

RHS Jul 01, 2018 12:59 PM
Meeting Scheduled for Proposed Milpas Hotel

Goleta is looking more and more ugly. The design standards, if that is the right word, seem completely absent. The hotel near Costco is UGLY for example. While Goleta is selling out to TOT revenues, SB is selling out to exploiters who apparently have access to power and who sold the city planners on a chimera of "urban core and hipsters and bicycles" nonsense. As noted, the people with the money are happy to smile and agree to nonsense demands so long as they get to make big bucks.

a-1579688435 Jul 01, 2018 07:20 AM
Meeting Scheduled for Proposed Milpas Hotel

What about the mountain views that will be blocked; don’t we, the Santa Barbara public, have any more rights about what our city is to be like? Who's proposal is this? The businesses along Milpas turned down a Business Improvement District that might have had some control over what's there so they are probably happy with the gentrification this hotel will accelerate, but what about those of us who live in the general area? ... lots of questions; thanks for posting - what's the source for that picture?

a-1579688435 Jul 15, 2018 08:51 PM
Meeting Scheduled for Proposed Milpas Hotel

Not all businesses turned down the Business Improvement District petition! But the ones that did shut it down, should now be shivering in their pants. They believed that a BID would cause gentrification which is preposterous! The Eastside has NO BID and gentrification is ALIVE and REAL!

a-1579688435 Jul 15, 2018 06:22 PM
Meeting Scheduled for Proposed Milpas Hotel

The owner of this property is Mr. Bob Ludwick, Pe The owner of the property is Mr. Bob Ludwick, President of the Coast Village Road Association. His company is Riveria Vista I, LLC

a-1579688435 Jul 01, 2018 08:54 AM
Meeting Scheduled for Proposed Milpas Hotel

What neighbourhood? Milpas & Haley is a neighbourhood worth preserving? I suppose if you like KFC and Jack in the Box. At least O'Reilly's Auto Parts doesn't spew grease in the air. Yup, charming hood.

420722 Jun 30, 2018 05:36 PM
Meeting Scheduled for Proposed Milpas Hotel

My vote is no, there are already several businesses that provide jobs on Milpas in the proposed location. I swear, old town Goleta and milpas are the two places that don’t change much and seem to have the most success. Don’t ruin a good thing.


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