Love of 805 Businesses Shared in New Promotional Video
By edhat staff
Local businesses owners and public officials get down and boogie in a new video promoting local business love in the 805.
The music video titled “I Love Local Business in the 805” premiered Tuesday morning featuring dozens of small business owners in the 805 who were affected by recent disasters. One year following the Montecito Debris Flow, the video aims at showing the community's resiliency.
Montecito Firefighters who rescued residents following destructive mudslide are featured in the video. Everyone is dancing to a parody song written by Grammy and Academy award-winning songwriter Molly-Ann Leikin, to the tune of Katy Perry’s "California Girls."
The video features businesses from Santa Maria to the Conejo Valley, stopping at a farmers market, ice cream shop, surf shop, and bookstore, just to name a few. A local veterinary facility even featured a cat named Cris who was rescued from recent fires.
Regina Ruiz of Women’s Economic Ventures, who has been the chief organizer of the initiative added, “We’re not asking people to stop shopping online, but we are asking if some purchases can be made locally in support of our community. The answer for everyone is almost certainly yes.”
According to a Small Business Economic Impact Study from American Express, an average of $0.67 of every dollar spent at small businesses in the U.S. stays in the local community. Every dollar spent at small businesses creates an additional 50 cents in local business activity as a result of employee spending and businesses purchasing local goods and services.