How The Runaway Train 25th Anniversary Can Help Missing Children
Source: National Center for Missing and Exploited Children
25 years ago the band Soul Asylum, and director Tony Kaye created the ground-breaking “Runaway Train” music video, which featured images of actual missing children in the United States.
That video helped recover 21 missing children. Now in the age of social media, how many can we bring home with the power of new technology?
For the 25th anniversary, NCMEC collaborated with Jamie N Commons, Skylar Grey, and Gallant to remix Soul Asylum’s hit song Runaway Train. But it’s more than just a cover song – it’s a music video designed not just for watching, but for bringing home real missing kids near you.
For the first time, a music video will automatically update itself based on where it is being viewed. Runaway Train 25 will feature the names and faces of missing children from the NCMEC database on a local level using geo-targeting technology and social media.
61% of recovered children reported to NCMEC are found in the state in which they were missing. The RunawayTrain 25 music video shows images of real missing children. Share the film with your social network, and they will see missing kids from their area.
Missing children is a multifaceted, emotionally difficult issue that can seem almost impossible to solve. Using a modern version of the song matched with new technology and the power of social media, we make the subject approachable and relevant to everyone who watches it. When you see real children from your own neighborhood, it makes you humanize and feel inspired to help missing kids in your area.
It only takes one person to find a missing kid. Help us bring them home.
Runaway Train 25: A music video that will find Missing Kids
On Saturday we ask that everyone make a video, share the video and download the song! Runaway Train 25 is available to download:
Spotify, iTunes, Amazon, Apple Music, Google Play, Pandora, YouTube Music
KIDinaKORNER/Interscope is proud to donate a portion of the proceeds from domestic digital downloads and streams of the recording to NCMEC for the first year.
If you'd like more information, you can read more HERE.