Hollister Avenue in Old Town to Move to One Lane Traffic Pattern

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Aerial view of Hollister Ave in Old Town Goleta (courtesy)

Striping Scheduled Overnight on Thursday, July 11

The striping portion of the Hollister Avenue Interim Striping Project is scheduled to begin this Thursday, July 11, 2024, during the overnight hours (8:00 p.m. – 6:00 a.m.). Crews will stripe Hollister Avenue from Fairview Avenue to Kinman Avenue from the two-vehicle lane in each direction to one vehicle lane in each direction. If all goes according to schedule, the public can expect to experience the new traffic pattern as soon as Friday morning, July 12th.

Crews will also be striping the new painted median and back-in, angled 90-minute parking along the north side of Hollister Avenue and installing new parking signs. Work is anticipated to be completed next week. As a reminder, Old Town is Open for Business during construction. Please show your support! Public parking is available for free at three designated public parking lots: Community West Bank (corner of Pine Avenue and Hollister Avenue), Orange Avenue Lot, and Carson Street (between Orange Avenue and Fairview Avenue).

When the project is finished, the public can look forward to increased parking spaces. To prepare for the new back-in, angled parking, watch this short video with simple steps on how to reverse, angle park: https://youtu.be/yBpYQpAaNlc.

Schedule and specific activities are subject to change.

During construction, please drive with caution and use alternative routes when possible. Share the road with pedestrians and bicyclists.

The Hollister Avenue Interim Striping Project is part of the City’s largest capital improvement project, Project Connect, which broke ground earlier this year in March 2024.

Once completed, the Hollister Avenue Interim Striping Project will feature:

  • One vehicle lane in each direction
  • Painted median
  • Dedicated bike lanes in each direction
  • Back-in, angled 90-minute parking along the north side of Hollister Avenue
  • Improved pavement
  • New traffic signals

For additional information or questions, please email Connect@CityofGoleta.org, call 805-690-5116 or visit www.CityofGoleta.org/ProjectConnect.

About Project Connect

Project Connect is a multi-year project that will enhance pedestrian access and safety, improve road conditions, and build critical linkage throughout Goleta while increasing stormwater flow capacity in San Jose Creek under Hollister Bridge.

The large-scale construction project includes Ekwill Street & Fowler Road Extensions, Hollister Avenue Bridge Replacement Project, two new roundabouts on Hollister Avenue at the Highway 217 interchange, the Hollister Avenue Interim Striping Project, and San Jose Creek flood control capacity improvements. Project completion is anticipated in 2026 when drivers and pedestrians will have increased east-west access across Old Town Goleta.

The City understands that projects such as this can be inconvenient, and we appreciate your patience.

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12 Comments

    • Haha, that’s not a good sign is it. The video doesn’t mention looking for oncoming cyclists in your rearview before you start backing through the bike lane to park! Also, with only one lane of traffic, all of westbound Hollister Avenue, (bikes and cars), will have to stop and wait for the driver to negotiate that backwards angle park job. This will be interesting to say the least…..

      • Several folks have tried to stop this. After fighting it for years with logic and common sense, we still could not change the mind of this city council. It was as if the decision had been made behind closed doors and nothing could change that. At the last minute, we circulated a petition that quickly got over 200 signatures of merchants and residents. While going door to door, we found that the vast majority of merchants on Hollister didn’t know anything about this plan, and when they were told what it was, they were amazed that the city would do such a thing. Meanwhile, the city, councilman James Kyriaco especially, continues to say that all the merchants love this plan. And the petition was disregarded. It is sad. The impact on local merchants and other local roadways will be heavy.

        • Well thank you for trying. What a boondoggle! Old Town doesn’t need to be gentrified. We all like it the way it is. Imagine if they took those millions of dollars of taxpayer money and actually used it for something that would help the local population. Hopefully, they will see just how much of a bad idea the 1-lane thing is and quickly change it back to 2 lanes each way… I know, wishful thinking.

  1. I can’t believe they’re actually going through with this plan. I’ve worked in Old Town for about eight years. I think just about everyone who lives and works in Old Town would agree with me when I say it was fine, just leave it how it was. Traffic was already close to it’s limit (but it worked), and now they want to change it to one lane each way? It doesn’t take a civil engineer to realize how bad of an idea that is. We’re already seeing the effects of this over the last few weeks. One block of Hollister has been narrowed to one lane. Traffic is backed up for blocks. What used to take me 2-4 minutes to drive from Pine to the the 217 entrance is now taking 15-20 minutes. Honestly it was fine before. First they changed the timing of the traffic lights, and now this? I support the idea of the roundabouts at the 217 but the one lane thing is just not going to work.

    • The majority of Old Town agrees with you. Also, a growing number of Old Town folks are starting to believe the conspiracy theory that this is all orchestrated to change the character of Old Town from a locally owned affordable business center to a gentrified and white washed “outdoor mall”, that the chamber of commerce has been pushing for decades. Goleta is changing….

  2. Very skeptical this will lead to any improvement in old town quality of life. A traffic mess (read ‘snarl’) is what I expect we’ll see, making old town an area to avoid. Let’s hope I’m wrong! This appears to be another unrealistic, ideological mess dreamed up by a small subset of interested parties. How does this happen so often???

  3. The Old Town Goleta Hollister Avenue interim striping project would have best been done after all the Project Connect construction work was completed, then its merits or failings could have been independently evaluated.
    Then the Ekwill and Fowler Avenue extensions would have been completed and available to mitigate some of the traffic congestion on Hollister Avenue in Old Town after it was reduced from the existing thoroughfare to one lane in each direction.
    Then it would have been known if the over $2M dollars taken from the $8M Project Connect contingency fund to pay for repaving and re-striping Hollister Avenue through Old Town was still available and not required to cover Project Connect cost overruns.
    These suggestions, among others, were made to the City Council. All were summarily ignored as the Council voted unanimously to proceed with the re-striping project. Caveat emptor.

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