Happy Valentine’s Day from Ed to You

Flowers, chocolate, dinner, cards, hugs, and kisses. Today is the nationally recognized day of love.

Sure, it might be a commercialized holiday, but there’s nothing wrong with expressing your admiration for the special ones in your life. Whether it’s a significant other, family, friends, pets, the beach, sunshine, or your morning coffee. Share your love and gratitude.

Now, we did mention it’s a commercial holiday and we’d be remiss if we didn’t look at the numbers, Ed’s favorite thing.

Just like every commercialized holiday, the focus is on spending. Consumers are expected to shell out more than $27.5 billion for Valentine’s Day this year, making it the third-priciest holiday on the calendar.

According to WalletHub’s 2026 Valentine’s Day Survey, over 35% of people expect their Valentine to spend at least $50 on a gift, which is up from 30% last year. The survey also estimates about $9.4 billion of the total money spent on this holiday will be unwanted gifts.

So… spend wisely, or not at all.