Goleta Chamber and City Partner to Promote Tourism

Goleta Chamber and City Partner to Promote Tourism title=
Goleta Chamber and City Partner to Promote Tourism
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Source: Goleta Chamber of Commerce

The Goleta Chamber of Commerce is pleased to announce the continuation of our public-private partnership with the City of Goleta to promote tourism in Goleta.

The City of Goleta has approved funding of $150,000 for the next fiscal year for visitor services and tourism promotion for Goleta. This funding matches the $156,000 contribution from the South Coast Tourism Business Improvement District (TBID) used specifically for destination marketing for Goleta.

“We are very pleased with the progress of the Go Goleta brand and the collaboration between the Chamber, City of Goleta and Visit Santa Barbara,” said Tom Patton, General Manager of Ramada Santa Barbara & Chair of the South Coast Tourism Business Improvement District. “The hotels voted to assess themselves to better market our destination and it is vitally important to see the City also contributing to that effort.”

This is the fifth year the Chamber and City have partnered to promote tourism. The City invested $50,000 a year 2013-2014 and raised their contribution to $150,000 a year for 2015-2016 to more closely match the South Coast Tourism Business Improvement District (TBID) funds.

Go Goleta is the destination marketing arm that provides tourism services under the Goleta Chamber of Commerce. The ongoing partnership with the City of Goleta has allowed the Goleta Chamber of Commerce to expand our scope of work to further promote Goleta as a destination.

“As the largest hospitality employer in Goleta, Bacara applauds this public-private partnership that supports the hospitality industry,” said Shashi Poudyal, General Manager, Bacara Resort & Spa. “Working with the Chamber ensures that events such as World of Pinot Noir come to Goleta and have a large impact on the local economy.”

Transient Occupancy Tax (TOT) is the largest source of revenue for the City of Goleta, making the visitor experience a large part of our economic development strategy.

“With tourism accounting for more than 33% of the City’s revenue, an investment in hospitality and tourism is critical for Goleta’s sustainability and economic growth,” said Kristen Miller, President & CEO of the Goleta Chamber of Commerce. “Goleta is a popular destination for business and leisure travelers alike, and it is important to establish that unique brand in this competitive market.” 

Public-private partnerships like this are not uncommon, in fact many cities invest a percentage of TOT with their local Chamber of Commerce or destination marketing organization to promote tourism.

Over the last year, Go Goleta has launched a new state of the art tourism website to promote the Goleta brand alongside a user-friendly experience that offers the necessary tools and information to ultimately drive bookings to Goleta hotels. 

In tandem with the launch of the website, a robust marketing campaign was launched targeting California drive markets.

For more information on the Go Goleta initiative, contact Kristen Miller at[email protected] or 967-2500 ext. 8.

(Photo credit: John Wiley / Lake Los Carneros)

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a-1498240365 Jun 23, 2017 10:52 AM
Goleta Chamber and City Partner to Promote Tourism

Hmmm.... I feel like this is a step in the wrong direction. People used to visit the quirky beach town of Santa Barbara until there was a deliberate effort to promote tourism, which systematically destroyed our quirky little beach town. Goleta is already in the process of eliminating most of its character by paving over and building seemingly without restraint. Just because a ridiculous number of hotels are being built does not mean you're going to fill them with people to shop at the new shopping centers with chain stores that look like "Anywhere, USA". Goleta - you might also want to fix your roads before you start inviting people over. A handful of "Rough Road" signs thrown out on major arteries through town does not fix the problem.

Flicka Jun 23, 2017 01:51 PM
Goleta Chamber and City Partner to Promote Tourism

Santa Barbara has been a tourist town since the 1800s with the Chamber of Commence promoting tourism. Fiesta was started to get people here in the summer since we were a winter resort at the time.

LocalsOnly Jun 23, 2017 02:03 PM
Goleta Chamber and City Partner to Promote Tourism

City officials, and the development companies they are beholden to, have already destroyed much of what made Goleta such a beautiful and unique place! The excessive development of cookie cutter hotels, tacky malls, and all the other nonsense nobody wanted has made our magical little town look disgustingly like Santa Maria or any of those other terribly vanilla places nobody wants to visit.

a-1498265007 Jun 23, 2017 05:43 PM
Goleta Chamber and City Partner to Promote Tourism

I know that Santa Barbara has always been a tourist destination. My point is, that once the focus of city leaders turned to catering to the tourism industry, as opposed to their constituents, the charming character of Santa Barbara started to quickly fade away. Unique Mom and Pop businesses were chased off of State St. due to rapidly increasing rents.

As Old Town, one of the last remnants of Goleta's "small town charm", is under the threat of 'revitalization' and Goleta announcing its new tourism campaign, I can only see the same fate for our little beloved town.

a-1498272833 Jun 23, 2017 07:53 PM
Goleta Chamber and City Partner to Promote Tourism

This is the plan... this is your Goleta.


The Chamber of Commerce sounds so innocuous, but think about what it really means, and its intent.

"With more people coming to Goleta to live and work, “we should prepare the downtown to be what we want it to be, and shape it.”"

Garth Jun 24, 2017 08:51 AM
Goleta Chamber and City Partner to Promote Tourism

Why would a tourist from Los Angeles travel all the way to Goleta when they could spend the night in Camarillo and avoid the traffic jam along the 101 near Santa Barbara? Goleta and Camarillo both have come to have the same ambiance.

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