“Kindness Can Change a Life” media campaign launches featuring stories of local individuals experiencing homelessness
World Homeless Day is observed internationally on the 10th of October every year. The aim is to raise awareness about the needs of people who currently experience homelessness and promote work in local communities to address this crisis.
The Goleta City Council issued a proclamation at the October 7th City Council Meeting recognizing October 10th as World Homeless Day in Goleta. You can view the proclamation here: https://tinyurl.com/3y55nbjk.
Here are some stats:
- Currently, over 181,000 people in California are experiencing homelessness (source).
- Santa Barbara County’s 2025 Point-in-Time Count shows that 2,436 people are experiencing homelessness across the county. Although the Point in Time Count has limitations in providing an accurate census, this does represent a 15% increase over the 2024 count of 2,119 (source).
The City is part of a coalition of providers has joined together to create a campaign aimed to educate South Santa Barbara community members about local homelessness issues, humanize our unhoused neighbors, and motivate individuals and groups to take action to address homelessness. The coalition also includes SB ACT, Santa Barbara Foundation, PATH Santa Barbara, and the Santa Barbara Rescue Mission.
The coalition is also be hosting a media campaign themed “Kindness Can Change a Life” starting today, October 10th. The video campaign features the stories of local individuals experiencing homelessness. Watch the videos at www.sbact.org/whd or on SB ACT’s social media (@sbactnow on Instagram and Facebook).
Help spread the message that kindness can change a life!
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