As the confetti settles on another thrilling Super Bowl, attention turns to the equally competitive arena of Super Bowl commercials, where brands pull out all the stops. This year’s Super Bowl served up a spectacular showcase of advertising ingenuity, with companies trotting out everything from A-list celebrities to high-concept special effects, ensuring that while the game may pause, the entertainment certainly doesn’t.
Amid the avalanche of catchy jingles and slick slogans, a few commercials stood out not just for their star power or humor, but for their ability to connect with audiences in meaningful, memorable ways.
Meg Ryan and Billy Crystal reuniting their most famous scene in the name of mayonnaise.
A food-football themed ad for Uber Eats that has at least seven major celebrities that I could find.
Dunkin’ Donuts continues to go all-in on their best customer and most well known Bostonian.
If all advertising mascots from the past twenty years were condensed into a 30 second ad, it’s this one from Instacart.
Stella Artois had been building their Super Bowl ad with David Beckham for a while now, leading most to wonder who is his “long lost brother.” It’s a humorous take on the difference between the UK and the U.S.
Award for the most bizarre ad appropriately goes to Mountain Dew.
Pringles takes a simple aspect of their logo and expands on it.
Ritz capitalizes on celebs with “salty” personalities.
The most inspiring award goes to Nike and these athletes.
I would NOT describe that Super Bowl as “thrilling” as this article does – “As the confetti settles on another thrilling Super Bowl…” Even the Eagles fans must have been somewhat bored with the lackluster game.