Edhat Staff
By edhat staff
Black Friday is going to look a lot different this year but many retailers are planning for increased online shopping deals due to the COVID-19 pandemic.
WalletHub surveyed nearly 7,000 deals from 26 of the biggest U.S. retailers’ 2020 Black Friday ad scans to identify the stores offering the biggest discounts in various product categories such as “Appliances,” “Jewelry” and “Toys.”
The organization found that the overall average discount for Black Friday is 32 percent and suggested consumers should aim for this discount amount or higher to avoid Black-Friday traps. Black Friday sales have also been changing during the past few years. They are starting earlier, weeks ahead of the actual shopping holiday at some stores.
JCPenney has the highest overall discount rate at 56.71 percent followed by Macy’s at 56% and Kohl’s at 51.9%, whereas Ace Hardware has the lowest at 8.63 percent. The “Computer & Phones” category has one of the biggest shares of discounted items, 15.85 percent of all offers, whereas the “Books, Movies & Music” category has the smallest at 2.74 percent.
