Paseo Nuevo Mall (courtesy photo)
By edhat staff
The most anticipated shopping day of the year has arrived, but where are the best Black Friday deals?
Santa Barbara doesn't have the best selection of "name-brand" or "big-box" stores that offer the best deals, so a lot of people travel to Ventura or even the Camarillo outlets. But, thanks to the accessibility of the internet, a lot of deals are available online too.
In addition, retailers are switching up the tradition and starting their "Black Friday" sales much earlier. Many are offering even bigger price cuts or other discount promotions, both in-store and online, to stay ahead of their competitors.
surveyed nearly 7,000 deals from 35 of the biggest U.S. retailers’ 2019 Black Friday ad scans. They've listed the stores offering the largest advertised discounts in various product categories such as “Jewelry” and “Appliances.”
BEST PLACES TO SHOP ON BLACK FRIDAY
Belk, a large east coast department store, has the highest overall discount rate at 69.8%, whereas Ace Hardware has the lowest at 11.8%. Although, the overall average discount for Black Friday is 40%. Wallthub states consumers should aim for this discount amount or higher to avoid Black-Friday traps. The "Jewelry" category has the biggest share of discounted items, whereas the “Computers and Phones" has the smallest.
A lot of the stores on this list are mostly located in different parts of the United States, so below we're mentioning the stores that are operational in the tri-county areas. However, the deals are still available online if you feel like ordering from Belk, Stage, or Fred Meyer. Check out the full list