The allure of Black Friday bargains captivates Americans nationwide, drawing in 76.2 million in-store shoppers and 90.6 million online buyers last year alone. It’s a day synonymous with unmatched savings, yet it warrants a moment of reflection on the reality of these deals.
Surprisingly, 41% of products will not be any cheaper on Black Friday than they were beforehand this year. This revelation may explain why a WalletHub holiday shopping survey indicates that 31% of Americans intend to reduce their holiday expenditure in 2024 compared to 2023.
To distinguish genuine discounts from mere marketing, WalletHub analyzed the price variations of a wide range of products before and during Black Friday. The aim was to identify the deals that genuinely offer value for the effort involved.
“WalletHub found that around 41% of Black Friday items offer no real savings for consumers compared to their usual prices, but the items that are on sale are an average of 24% off, with the highest markdown at 89%,” said Chip Lupo, a WalletHub analyst.
Best & Worst Product Categories
Percentages were calculated based on only the items in each category that matched offers posted on Amazon.com prior to Black Friday.
Share of Good Deals by Retailer
Below is a comparison of retailers according to the percentage of “good” deals they offer — that is, compared with the same products from Amazon.com. If the price offered by retailers is lower than the price on Amazon.com, this was considered a good deal, with the opposite representing a bad deal. Please note that complete data were not available for some items and therefore were excluded from our analysis.
Best Deals Overall: What to Buy on Black Friday
(As curated by WalletHub)
iBUYPOWER Y60 Gaming Desktop – Intel Core i9 14900KF, NVIDIA GeForce RTX 4070 12GB, 32GB DDR5 RGB RAM, 2TB NVMe SSD_Y60BI9N4704 | |
Black Friday Price After Discount: $1,600 Pre-Black Friday Price*: $2,100 Additional Discount for Waiting Until Black Friday: $500 Newegg |
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EcoFlow Delta Pro 3 Power Backup System, Item 1866709 | |
Black Friday Price After Discount: $4,500 Pre-Black Friday Price*: $7,557 Additional Discount for Waiting Until Black Friday: $3,057 Costco |
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Sony – 75″ Class BRAVIA 3 LED 4K UHD Smart Google TV (2024) (K75S30) | |
Black Friday Price After Discount: $850 Pre-Black Friday Price*: $1,078 Additional Discount for Waiting Until Black Friday: $228 Best Buy |
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HP OMEN – 34″ VA LED Curved QHD 165Hz FreeSync Gaming Monitor with HDR (DisplayPort, HDMI, Audio Jack) – Black (Omen 34c) | |
Black Friday Price After Discount: $300 Pre-Black Friday Price*: $643 Additional Discount for Waiting Until Black Friday: $343 Best Buy |
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Alienware m16 R2 Gaming Laptop, Intel® Core™ Ultra 9 185H, Windows 11 Home, NVIDIA® GeForce RTX™ 4070, 32 GB DDR5, 1 TB SSD, 16.0-in. display Quad HD+ (2560X1600) 240Hz, Order Code useashbtsm16r2mtlgrry | |
Black Friday Price After Discount: $1,800 Pre-Black Friday Price*: $2,130 Additional Discount for Waiting Until Black Friday: $330 Dell |
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Portable Basketball Hoop Goal Basketball Hoop System Height Adjustable 7 ft. 6 in..10 ft. with 44 inch Indoor Outdoor PVC Backboard Material | |
Black Friday Price After Discount: $110 Pre-Black Friday Price*: $300 Additional Discount for Waiting Until Black Friday: $190 Walmart |
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NewAge Products Bold Series 10 Pc. Cabinet Set (264074002) Model: 63249 | |
Black Friday Price After Discount: $1,800 Pre-Black Friday Price*: $2,400 Additional Discount for Waiting Until Black Friday: $600 BJ’s |
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Sunny Health & Fitness 360 Rower, Full Motion Pneumatic Rowing Machine + 350 LB Capacity w Bluetooth & Free SunnyFit® App SF-RW5639SMART | |
Black Friday Price After Discount: $140 Pre-Black Friday Price*: $200 Additional Discount for Waiting Until Black Friday: $60 Walmart |
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DEWALT TOUGHSYSTEM 2.0 DXL 30 in. Deep Drawer Box (331161388) Model (DWST08510) | |
Black Friday Price After Discount: $299 Pre-Black Friday Price*: $456 Additional Discount for Waiting Until Black Friday: $157 The Home Depot |
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Nike Court Legacy Baby/Toddler Shoes – White Hemp Black (19535461) | |
Black Friday Price After Discount: $30 Pre-Black Friday Price*: $85 Additional Discount for Waiting Until Black Friday: $55 Kohl’s |
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Night Owl – 8-Channel, 4-Camera Indoor/Outdoor Plug-In Wi-Fi IP 4K 64GB Security System – White – White (FWR8-64GB-F84L) | |
Black Friday Price After Discount: $240 Pre-Black Friday Price*: $330 Additional Discount for Waiting Until Black Friday: $90 Best Buy |
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Ray-Ban Sunglasses, RB2447 ROUND FLECK (17354957) | |
Black Friday Price After Discount: $87 Pre-Black Friday Price*: $191 Additional Discount for Waiting Until Black Friday: $104 Macy’s |
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Samsung 6.3 cu.ft. 5 Burner Element Smart Wi-Fi Enabled Convection Electric Range with No Preheat AirFry in Stainless Steel (1006201314) Model (NE63A6511SS) | |
Black Friday Price After Discount: $698 Pre-Black Friday Price*: $869 Additional Discount for Waiting Until Black Friday: $171 The Home Depot |
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Bio Ionic 10X Pro Ultralight Speed Dryer | |
Black Friday Price After Discount: $161 Pre-Black Friday Price*: $299 Additional Discount for Waiting Until Black Friday: $138 Target |
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Pulsar 12,000W Dual Fuel Portable Generator in Space Gray with Electric Start, G12KBN | |
Black Friday Price After Discount: $749 Pre-Black Friday Price*: $1,000 Additional Discount for Waiting Until Black Friday: $251 Walmart |
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Roborock QX Revo Vacuum and Mop Robot with Multifunctional Dock (1791272) Model (QX REVO) | |
Black Friday Price After Discount: $600 Pre-Black Friday Price*: $1,020 Additional Discount for Waiting Until Black Friday: $420 Costco |
I got stumbled up on that iBUYPOWER, as my last Costco Pumpkin Pie trip I was showing a friend the same one (only as a frame of reference for a Lenovo laptop I was recommending) that’s $1299.99 (BlackFriday & in stock @ Goleta), but that only has the i9 14900F (so not the bitch’n 14900KF as on the one listed above). Item 1857562 Model SMI9N47S01
Being a huge fan of Newegg (ease of sorting & filtering) had to look it up, only sadness! Closest I could find was one that’s $1899.00 (BF) but that one’s got a way better video card (not a bad thing but…)?
Y40BI
sorry only posting this as I just spent way too much time attempting lo locate the Y60 🙁
https://www.newegg.com/p/3D5-0007-00HW7?Item=3D5-0007-00HW7
🚴
very interesting perspectives on this topic