Top Super Bowl 2026 Commercials: the Biggest and Buzziest Ads

Super Bowl LX on February 8, 2026, delivered a star-studded slate of big‑budget commercials — from nostalgic returns (hello, Clydesdales) to celebrity-packed cameos and a few tech twists — and we’ve rounded up the most‑talked‑about spots with links to rewatch now.

A cross‑section of roundups and rankings consistently spotlight Dunkin’s “Good Will Dunkin’,” Budweiser’s Clydesdales, Amazon’s Alexa+/Ring, Pokémon’s celeb‑filled spot, and more.

Standout Commercials

Dunkin’ — “Good Will Dunkin’”
A viral, star‑studded crowd‑pleaser fronted by Ben Affleck that dominated postgame chatter. 

Budweiser — The Clydesdales return
The classic horses trotted back into the Big Game spotlight and landed on multiple “best of” lists. 

Amazon — Alexa+ (and Ring)
Amazon’s dual play — a new Alexa+ push and a Ring spot — earned high marks and “most‑liked” nods. 

Pokémon — “What’s Your Favorite?” (with celebrity cameos)
A playful, celeb‑packed spot featuring names like Lady Gaga and Trevor Noah.

Lay’s
A fan‑friendly comedic entry that registered on Ad Meter watch lists. 

Uber Eats
A cameo‑stuffed crowd‑pleaser that popped on several editorial lists. 

Anthropic
A surprise tech entry that playfully needled ChatGPT, earning “best of” mentions. 

Bosch — with Guy Fieri
The Mayor of Flavortown got a makeover in Bosch’s spot.

T‑Mobile
A celebrity‑driven wireless spot that made multiple “best” trackers. 

State Farm
A punchy insurance entry that cracked Billboard’s top ads of the night.

Who else made noise?

• Xfinity and Instacart also earned “best of” nods in Billboard’s 10‑Best list, while Tom’s Guide highlighted additional crowd‑pleasers from Hims & Hers, Hellmann’s, and Tree Hut you can watch now.
• Entertainment outlets praised A‑list appearances — with roundups calling out turns from George Clooney, Sofía Vergara, Jennifer Aniston, Ben Affleck, and more.
• Athlete‑fronted spots drew buzz as well; ESPN’s look at Super Bowl LX commercials spotlighted high‑profile athlete cameos (including Serena Williams) among the night’s most notable brand plays.