Marilyn Berman Named Executive Director of Home Instead Senior Care in Santa Barbara County

Marilyn Berman Named Executive Director of Home Instead Senior Care in Santa Barbara County
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Marilyn Berman has been hired as Home Instead Senior Care’s new Executive Director. 

Berman brings over 25 years of experience in the senior care industry and a diverse background in healthcare, program development, and community education. She also understands the full spectrum of care options available for seniors to help accommodate the different needs and challenges of families and professional caregivers. She currently serves on the Board of the Central Coast Commission, Area Agency on Aging. 

In her role as Executive Director, Berman will oversee the care of Home Instead clients to ensure they have the best care possible. This involves hiring and training the best caregivers in the marketplace, maintaining an appropriate level of contact with clients and families, and utilizing other community resources when needed.

Home Instead owner, Susan Johnson, says of the company’s new hire, "our goal in hiring Marilyn is to continue providing the top level of care for our senior clients and their families, and to provide service to more clients by furthering our partnerships in the community."

Home Instead Senior Care in Santa Barbara County opened in 2002 as a passion of owners Susan and Mac Johnson. They have been providing assistance to Santa Barbara County seniors to help them stay at home longer through the care and support of their carefully selected team of caregivers, staff coordinators, and care managers. 

Home Instead Senior Care is unique in the home care industry because in addition to giving its caregivers training in daily care routines, managing chronic conditions, and providing care for those at the end of life, one of the top priorities is creating a bond between its caregivers and clients. In addition to the company’s proprietary CARE program—which gives caregivers specialized training in memory care issues—Home Instead’s approach offers clients reliable expertise and care from someone with whom they can trust as a companion. 

Home Instead Senior Care is located in Santa Barbara at 101 W. Anapamu St. Suite C. Call (805) 560-6995 or email Berman at


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