Publishing Marketing Expert, Matthew Pallamary to speak at the Santa Barbara Writers Conference

Matthew Pallamary will speak on “Guerrilla Marketing for Authors.” Join 35-year publishing veteran Matt Pallamary for an informative talk on how to get the best bang for your buck by taking advantage of free services to get good exposure for your work. Today, traditional models of publishing and promotion have morphed into a bewildering electronic jungle where best practices change almost daily. Writers have limited budgets, and an overwhelming plethora of paid publicizing services, websites, and listing services bombard their inboxes. Social media giants regularly change their policies. Learn how to deploy an effective marketing plan for your project.