Loading Events

« All Events

  • This event has passed.

Innovation Strategy – When Failure is NOT an Option

July 11, 2017 @ 1:00 am PDT

72% of all new products & service fail to live up to expectations (Simon-Kucher & Partners research study). But it doesn’t have to be that way.

Innovation is the process of devising products and services that address unmet customer needs. The goal of innovation, therefore, is first recognize your customer’s unmet needs, and follow with products and services that get a job done better and more cheaply than competing solutions.

This talk provides an overview of how entrepreneurs and companies can avoid falling victim to product and company failure by establishing a long and healthy view of the customer and continuously satisfying their needs with an effective innovation strategy.

Gary Baker is a respected innovation thought-leader with 21 years guiding digital transformation, product development and innovation strategy for Global 1000 companies, startups and established mid­-sized companies.

As one of the founding members of IBM iX (formerly IBM Interactive Media), Gary helped define the digital consulting practice by providing IBM’s top clients with customer-­centric digital strategies and product solutions that extend across the digital ecosystem

An Executive-level management consultant and three-­time startup founder, Gary has been helping executives and startups across multiple industries solve complex business challenges by defining and delivering products, services, and solutions generating over $100M in revenue.

Details

Date:
July 11, 2017
Time:
1:00 am PDT

Other

Event Ticket Type
Free
Back to Top

Ad Blocker Detected!

Hello friend! We noticed you have adblocking software installed. We get it, ads can be annoying, but they do fund this website. Please disable your adblocking software or whitelist our website. And hey... thanks for supporting a local business!

How to disable? Refresh

Log In

Forgot password?

Don't have an account? Register

Forgot password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Log in

Privacy Policy

To use social login you have to agree with the storage and handling of your data by this website. %privacy_policy%

Add to Collection

No Collections

Here you'll find all collections you've created before.

Close