Target to Finally Arrive in Santa Barbara This October
The rumors are true, Target will be opening a new location in Santa Barbara by October of this year.
The Target Corporation has confirmed it will open a "small-format" store at 3891 State Street on the corner of La Cumbre Road, where the Galleria now stands.
It will be approximately 34,000 square feet and will include a CVS Pharmacy and order pickup.
Merchandise will include men’s and women’s apparel and accessories, kids’ and baby care products, fresh groceries, wine and beer shop, home décor, health and beauty products, and a curated selection of electronics, entertainment, and sporting goods
This past October, Target opened 11 "small-format" stores across the United States aimed to create a streamlined shopping experience. These new stores vary in size from 12,000 to 80,000 square feet, significantly smaller than their average 145,000 square foot store.
According to Business Insider, these smaller retail stores will feature an inventory and atmosphere curated for each location's local consumers. These new stores are meant to serve densely populated urban and suburban areas where shoppers are likely far away from a full-sized Target store.