The Super Bowl LX in San Francisco helped generate nearly $500 million in economic impact to businesses in the Bay Area, 49ers CEO Jed York said during a press conference on February 9, 2026. The comments came as Governor Gavin Newsom’s office pointed to Los Angeles as the event’s next stop at SoFi Stadium.
Speaking at a post-game press conference, York expressed pride in the region’s hospitality, saying more than 100,000 hotel room nights were booked and numerous events were held across Bay Area communities.
“We’ve donated close to $10 million back to the community just this week and that’s part of the lasting impact,” York said.
In a social media post highlighting the economic impact, Newsom’s office said, “California has the fans, the cities, the infrastructure, and the capacity to keep hosting the world’s biggest moments.”
Super Bowl LX delivered ~$500M in economic impact to the Bay Area this week with 100,000+ hotel room nights and events lighting up communities around the region.
California has the fans, the cities, the infrastructure, and the capacity to keep hosting the world’s biggest… pic.twitter.com/MUPevX80Qe
— Governor Newsom Press Office (@GovPressOffice) February 10, 2026
“Next stop: SoFi Stadium in Los Angeles,” Governor Newsom’s office shared, celebrating the return of the event in the Los Angeles region.
The SoFi Stadium in Los Angeles will host the Super Bowl in 2027, its second time this decade, according to an ABC7 report.
California had been preparing for more than a year to host the Super Bowl LX, ensuring that the event is safe, secure, and successful, Governor Newsom said in an earlier statement.
With around 90,000 expected to visit the Bay Area for the event, the Super Bowl is a significant economic driver for local hotels, restaurants, transportation, local vendors, and workers, according to the statement.
Reiterating its stance on immigration enforcement at the event, state officials said California law enforcement does not enforce federal immigration laws.
The statement follows the Department of Homeland Security’s (DHS) confirmation that federal agents will be deployed in San Francisco during the Super Bowl on February 8, 2026.
The presence of U.S. Immigration and Customs Enforcement (ICE) officials drew sharp criticisms and concern from sections of the community and triggered an online campaign to urge the National Football League (NFL) to stop ICE operations during the event.
I am surprised the NFL agrees play in CA given to Jock Tax CA charges, which is the highest in the nation.
Sam Darnold (QB) with the Seahawks had to pay CA taxes of over $200K to play in CA which is more than the $188K bonus he got for winning.
Not quite , he was taxed on income for his 8 days in California based on his annual income, not solely the bonus. Your argument is fine, but at least get the facts straight so you aren’t spreading disinformation.