A San Francisco pizza restaurant operator has filed for Chapter 11 bankruptcy protection again, marking the fourth bankruptcy filing involving related company entities within the past year.
Project Pizza NOE, LLC, the company that operates the Fiorella restaurant in San Francisco’s Noe Valley neighborhood, filed for Chapter 11 bankruptcy protection on March 6, 2026, in the U.S. Bankruptcy Court for the Northern District of California.
Under Chapter 11 bankruptcy protection, the business can continue operating while it restructures its finances under court supervision. Fiorella has operated in San Francisco for about a decade.
According to the filing, the company’s principal business address is listed as 1185 Rhode Island Street in San Francisco.
- Type of filing: Voluntary petition for bankruptcy
- Chapter: 11
- Case number: 26-30206
- Estimated assets: Between $100,001 and $500,000
- Estimated liabilities: Between $1 million and $10 million
- Estimated number of creditors: between 200 and 999
- Reason for filing: Not specified
The filing identifies Brandon Gillis as the CEO and managing member of Fiorella Hospitality Group, Inc., according to PACER.
Court records show the business reported total assets of about $302,654 at the time of filing, including approximately $102,880 in cash and bank accounts. The company also listed about $31,737 in security deposits and prepayments, $18,806 in accounts receivable, and $24,220 in food inventory.
Additional assets include about $121,811 in furniture, fixtures, and restaurant equipment. The filing also lists roughly $3,200 in intangible assets, such as the business’s liquor license and website.
On the liabilities side, Project Pizza NOE reported total debts of about $1.05 million. Secured debt totaled roughly $309,495, while priority unsecured debt amounted to about $275,639. Nonpriority unsecured debt was listed at approximately $462,777.
The City and County of San Francisco is listed as being owed about $136,240 in sales tax claims. The California Department of Tax and Fee Administration also has a tax claim totaling more than $131,000.
Other creditors listed in the filing include Fiorella Management Group LLC, which is owed $199,801 related to an SMBX bond loan, and Navitas Credit Corp., which financed restaurant equipment and is owed more than $84,000. American Express is also listed with roughly $34,100 in credit card debt.
The Noe Valley filing follows a series of similar Chapter 11 filings involving related Fiorella restaurant entities in 2025. Project Pizza Sunset LLC filed for bankruptcy on April 1, 2025, followed by Project Pizza LLC on May 20, 2025, and Project Pizza Polk LLC on July 2, 2025. Each case involved separate restaurant locations seeking to reorganize their finances.
About the Business
Fiorella was founded in 2015 by Brandon Gillis and Boris Nemchenok with the goal of bringing wood-fired pizza and modern Italian cuisine to San Francisco neighborhoods.
Over time, the group expanded to several locations across the city, including the Richmond District, Polk Street, the Sunset District, and Noe Valley.
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