Alma Rosa Peace of Mind Fundraiser Results: $144,000 Raised

Alma Rosa Peace of Mind Fundraiser Results: $144,000 Raised
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Source: Alma Rosa

Debra Eagle, General Manager of Alma Rosa Winery, a leading wine producer from Santa Barbara County’s Sta. Rita Hills, is thrilled to announce that  the winery’s inaugural “Peace of Mind: 10,000 Steps in the Right Direction”
fundraiser raised $144,225 in support of research and treatment for anxiety and depression, exceeding their goal of $100,000.

The virtual event launched on September 10, 2020 and culminated on World Mental Health Day, October 10, 2020. Participants were encouraged to raise funds while completing a virtual 10,000-step walk (approximately 5 miles) at any point throughout the month, leveraging the RunGo App to simulate a tour across the Alma Rosa estate.

Funds will go to two beneficiaries, Mental Wellness Center and One Mind.  Alma Rosa owners Bob and Barb Zorich created Peace of Mind out of concern for the prevalence of depression and anxiety conditions in our society. In addition to launching the first of what will be an annual winery fundraiser walk for mental wellness, Bob currently serves as Chairman of the Hope and Healing Center & Institute in Houston and supports the Brain and Behavior Research Foundation in New York City. Of the $144,225 raised, $66,000 were matching funds contributed by the Zorichs.

“We are overwhelmed by the community’s support for our first annual fundraiser,” says Bob Zorich. “The decision to pivot the fundraiser to a virtual event allowed participants to get outdoors and move, while also supporting the much-needed research and treatment of mental health, anxiety and depression. In the wake of the COVID-19 pandemic, wildfires on the West Coast and other forces that have taken a toll on the mental health of our communities, the donors’ support will have a very meaningful impact,” he adds.

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