more articles like this

Commercial Sound Level
updated: May 31, 2012, 1:02 PM

By Edhat Subscriber

Has anyone noticed the volume level of KEYT commercials has gotten extremely loud?

Comments in order of when they were received | (reverse order)

COMMENT 284080	2012-05-31 01:08 PM
I don't know about KEYT specifically, but ALL commercials are way louder than the programming they accompany. I believe there was legislation pending to regulate this. Perhaps an email campaign to KEYT?
COMMENT 284081P	2012-05-31 01:12 PM
I find this to be true on all stations. Now I just hit the "mute" button whenever a commercial comes on.
COMMENT 284082P	2012-05-31 01:12 PM
Yes I have noticed it and they are beyond loud. KEYT has way too many news broadcasts as well.The 11:00 crew almost seems intoxicated at times (which i admit is ammusing) They often repeat the same news over and over for days and are usually the last to report some important stories. Anyway yes the adds are extremely loud....
COMMENT 284086	2012-05-31 01:18 PM
I thought there used to be a standard for volume level on the channels so that all were about the same. Now it's just ridiculous and in addition to being loud the commercials as more annoying than ever. As for Keyt news... I only watch for the weather. Otherwise its the same thing over and over for weeks. How many times do you want to hear about the same thing? I thought it was "news", but it's just the nightly re-hash.
COMMENT 284088P	2012-05-31 01:23 PM
I just DVR and fast forward over them. Most are down right insulting anyway.
COMMENT 284092	2012-05-31 01:39 PM
I've also noticed that channel 3 (KEYT) is the lowest volume channel I have. When ever I watch something on this channel, I have to turn the volume all the way up. Then we will forget and turn the channel and scare everyone with the volume up so high
COMMENT 284094	2012-05-31 01:42 PM
The GOOD news is that the FCC has passed a law effective next year that prevents advertisers from pumping up the volume on commercials.
COMMENT 284098P	2012-05-31 01:57 PM
I only watch the 1st couple minutes of their broadcasts and switch the channel to something interesting before the commercial break ever happens.
COMMENT 284113	2012-05-31 02:29 PM
I find their newscasts to be extremely helpful in finding out where all the accidents occurred on any given day. Plus I like how the reporters come and go on a weekly basis.
COMMENT 284116P	2012-05-31 02:33 PM
092- I agree that KEYT's volume is really low, but the ads are not. I'm sure there's a way they control this, but would never admit to it.
COMMENT 284128	2012-05-31 03:03 PM
KEYT is the worst run station on the south coast. I once listened to an entire news broadcast while the director and crew's conversation was being broadcast on the surround channel. Pretty funny when they found out and tried to get everyone to shut up. Kill your cable and you'll be much happier with the lack of noise and ads in your life after you detox.
COMMENT 284148P	2012-05-31 04:07 PM
yes!!!!!!!!!!!! so annoying!
COMMENT 284149	2012-05-31 04:09 PM
Yes
LIZTISH340	2012-05-31 04:15 PM
They have a certain bandwidth they are allowed to use. In order to get our attention during commercials they compress the bandwidth which allows them to broadcast at a higher volume for those. That makes them sound louder. Yes, they do play with it and control it.
COMMENT 284152	2012-05-31 04:19 PM
I have noticed that there is hardly any news and mostly commercials or political ads.
COMMENT 284158	2012-05-31 04:26 PM
Volume I can handle. But content is beyond my control, unfortunately. I'd like to be able to rely on a local station to do a good job. It just doesn't improve. . . It wasn't long ago that they reported weather four times. Like, how happy can it be.
COMMENT 284183	2012-05-31 05:08 PM
128-I have to agree you cannot get much worse than the overall unprofessionalism on KEYT. The constant sound and video issues as well as the "news people" they employ. You can get more information on what is actually happening in our area from an LA news station that you can by watching them stumble through that broadcast.
COMMENT 284195	2012-05-31 05:30 PM
Fear not folks, they are putting in new legislation that requires all television companies to place sound equalization on all TV commercials by Dec. 2012. Seems that Politicians also find it annoying too. Check it out:w w w. techspot. c o m/news/46665-new-fcc-rule-regulates-tv-commercial-volume.html
COMMENT 284206	2012-05-31 06:02 PM
I am at net flix and internet - watching until they control the CRAP
COMMENT 284235	2012-05-31 07:50 PM
I've noticed that channel 3 is ALWAYS a lower volume than other channels, through cox. It wakes you up when you change from 3 to any channel
COMMENT 284255P	2012-05-31 10:11 PM
I can't hear it, because it's never on at my house. Try it. You won't miss much.
COMMENT 284258P	2012-05-31 11:32 PM
One of the things that I notice is they run the same ads over 2 or 3 times after each other. Some of the PSAs are run up to 10 times in an hour during the after midnight hours. Many times on the weekends programs will be cut into for a commercial (accidentially, of course). I have called them many times and they fix some of the programing problems on their RTV channel but they never know about what is happening if someone doesn't call as the RTV channel to telecast from the east coast and is not edited locally. I don't have cable so only get KEYT & RTV with rabbit ears.
COMMENT 284268	2012-06-01 07:15 AM
Still, it's nice to have Paula Lopez back, looking very stylish and being competent in her reporting.
COMMENT 284289	2012-06-01 07:55 AM
YES I'VE NOTICED IT ALSO. AND IT MAKES ME TALK LOUD!
COMMENT 284302	2012-06-01 08:14 AM
Funny that companies pay a lot of money to be obnoxious to TV viewers and I just love shopping for products made by those obnoxious companies, don't you?
JUSTICE3	2012-06-01 08:16 AM
Yes, many of the ads are MUCH louder and this seems to be happening more frequently - the "sound bursts" often shock or frighten our pets snoozing on the floor in front of the tv. As others have commented, KEYT has really become a lamentable operation - much of the content is repeated ad nauseum with the same trashy low-rent ads repeated as well. The newscasters, a nice enough bunch, regularly make basic grammatical errors and mispronounce the names of places, including places here in CA, not some remote corner of the world - Marin County, Placerville, to name two of the more recent mispronunciations - not a matter of life and death in the scheme of things but disappointing coming from this town's major (and only) TV station.
COMMENT 284310P	2012-06-01 08:29 AM
We've been muting ads for decades along with most politicians....
COMMENT 284322	2012-06-01 08:46 AM
I agree with the comments that KEYT's commercials play too loud and it's crazy they don't broadcast in HD. However, some of the comments about the news people are just way out of line. "Unprofessional", "pathetic" I've lived all over the country and you don't know how bad small city TV can get. The problem here is, we get LA TV too and compare little ole KEYT to the biggest city in the country. That's unfair. KSBY broadcast static yesterday for 30 minutes! and KCOY doesn't even have local news anymore and you folks are slamming Channel 3. And go head watch LA news and see how much Santa Barbara news you really get. I do wish however, 3 would go HD.
COMMENT 284400	2012-06-01 11:52 AM
And KEY-3 still hasn't invested in any half-way decent lighting for its broadcasts...really awful at this point, and extremely unflattering. The volume on those ads is Obnoxious!
COMMENT 284490P	2012-06-01 03:12 PM
I tape KEYT news on the DVR and skip those annoying commercials. You can watch the entire news in less than 10 minutes because they repeat the same national news you can see on ABC News. I think they should get some interns from SBCC or UCSB and have more local news. They could certainly do a better job. I agree with 322. The news people all seem to do a fine job and I believe they are professional.

40% of comments on this page were made by Edhat Community Members.

*** One comment was removed from this thread by the Edhat Board Nanny for violating Edhat Comments Board policy. Click Here to see it.