npr edvertisers
visitors movie times

Santa Barbara Weather: 48.7°F | Humidity: 70% | Pressure: 30.12in (Rising) | Conditions: Partly Cloudy | Wind Direction: South | Wind Speed: 0.0mph [see map]

Free Newsletter
  login You create the news! Send items of interest to ed@edhat.com
    17842 Subscribers
      522 Paid (2.9%)
     4 Commenters
     28800 Page Views

Buy Edhat Shirts
Buy Edhat Shirts
Buy Edhat Bags
Buy Edhat Bags
Advertise on Edhat
Advertise on Edhat
Buy Edhat Hats
Buy Edhat Hats
News Events Referrals Deals Classifieds Comments About

more articles like this

Earth Day
updated: Apr 24, 2009, 12:00 AM

Thoughts From the Garden of Ed

Earth Day – A Time for Cynicism
by Billy Goodnick


Earth Day - A Time for Cynicism

The San Fernando Valley is stalking me. I crawled out of that sweltering armpit of a community in the mid-seventies seeking a cooler climate and told Van Nuys to go suck an egg. Apparently, the Valley is holding a grudge. I suspected as much while performing my journalistic duties at the Earth Day celebration Sunday. The hell beast unfurled its near-hundred degree tendrils to remind me of days gone by.

Perhaps the three days of record-breaking April heat we endured this week was a direct result of global climate change. If so, what better place to be than that bastion of planet-friendly folk, the Earth Day celebration at Alameda Park?

As in years past, the event was organized by none other than the Community Environmental Council. In fact, Earth Day started right here in Santa Barbara in 1970 as a response to the massive oil spill off our coast the year before. The event was held at Santa Barbara City College to commemorate the first anniversary of the spill and became a galvanizing event in the now-worldwide environmental movement. Since then, the CEC has expanded their mission and focus to include efficient and renewable energy, alternative transportation, recycling and climate change.

This year's theme was "Life After Oil" and judging from the electric cars, human powered music and the plethora of solar powered devices, the exhibitors embraced that grand theme. Well, MOST of them seemed right on message. The exhibit booths fell into one of three categories: 1) "Yep, that's what Earth Day is all about"; 2) "I think I get the connection"; and 3) "'Corporate' said this would make us look good."

The Expected:

These are the hands-on, make-people-aware, get down in the dirt, movers and shakers who do stuff, make stuff and educate us.

Traffic Solutions provided info about programs to help get us out of our cars and into public transportation. The SB Bicycle Coalition had a tent full of tools to tune up the bikes of attendees and BiCi Centro — a low to no cost bike education program where community members learn to work on bikes in a multi-lingual, comfortable and fun setting—hosted a free bike valet parking service for the day. How cool is THAT?

I was short on time and focused on landscape related exhibitors. Marborg Industries, our home-grown garbage collection and waste-management providers, showed off information about their mulch program (free for the regular stuff, really cheap for the more refined screened material). Parents with kids flocked to Art From Scrap a brilliant non-profit that provides the community with a "green schools environmental education program", an arts center, and their totally bitchen Reuse Retail Store.

My favorite stop was at SB Food Not Lawns, which is an outgrowth of the Mesa Food Exchange. Imagine having a bumper crop of giant zucchini and a family who threatens to throw you out on the street if they have to endure one more serving of mu shu zucchini in a zucchini reduction sauce, served over shredded zucchini slaw and some Baskin and Robbins "Here Comes the Zucchini Chip" sorbet. SBFNL exists to encourage folks to "grow and share more food together while having fun and building community." A statistic from their website pretty much says it all. "Today, 58 million Americans spend approximately $30 billion every year to maintain over 23 million acres of lawn." What if even a portion of that went into growing your own food; safe food that you have confidence in?

These are the kinds of ideas that have a direct, positive impact on our planet. And then there are the others.

A Bit of a Stretch

Being a former hippie (now I'm just a hippie sympathizer) I kind of "get" the connection between Tibetan prayer flags, incense holders, crystals, aroma therapy and a more genteel planet. I guess if we're inhaling the aroma of sandalwood and watching our flags flutter in the breeze, we'll be too centered to commit high crimes and misdemeanors against Gaia. Certainly wearing hemp tai chi jackets is preferable to the impacts caused by cutting down polyester trees. I just have to remind myself that the term "earth friendly" is up for interpretation and not everyone sees it the same way.

You Gotta Be Kidding Me

It's the last category that troubles me. We know all about whitewashing a subject. Wikipedia sums it up nicely: An overly optimistic but sometimes incorrect description of a concept. An example in politics is to describe a "tax" or "penalty" as a "fee."

And then there's "greenwashing." It's the act of disingenuously portraying your service or product being environmentally friendly. I knew the trend had taken on an especially disturbing power when Clorox bleach launched a new line of Green Works products. Can't let Simple Green grab the whole market share. So I wasn't surprised by the supermarkets and local bank that were handing out reusable "green" shopping bags and Frisbees. Plastic Frisbees? Let's see if I can recreate the logic. "College kids play Ultimate; college kids live in Isla Vista; lots of Isla Vistans look like hippies and are into environmental stuff; let's hand out Frisbees at Earth Day and burnish our image a bit."

Call me a cynic (if you haven't already thought of something worse) but I'd love to see more of the participants make some kind of connection between the core message of Earth Day and their presence at Alameda Park. If a few more brain cells had been devoted to the booth, I bet they could have told a story about all the start-up entrepreneurs they've helped bootstrap their businesses, or a connection to the good work they help support within the community.

I missed a lot of exhibits due to a time conflict. Perhaps I saw a skewed picture of the big event. I left with a silent wish for CEC to rescale a bit and focus the message. Maybe less is more (more or less).

I got on my human-powered bike, pedaled back home, fired up my fossil-fuel powered 14-year old car and visited a new client. She wants to take out her lawns, tear up most of the concrete and plant fruit trees and veggies. Just doing my part.






# # # #

Billy Goodnick is a nice guy who knows a lot about plants and garden stuff.


# # # #

Comments in order of when they were received | (reverse order)

 COMMENT 25721 agree helpful negative off topic

2009-04-23 12:20 PM

I escaped from Van Nuys in 1971. First to the Bay Area, then here. Must be a horrible place to live now.


 COMMENT 25726 agree helpful negative off topic

2009-04-23 01:34 PM

And I went Brooklyn NY, Van Nuys, SB, SLO, SF, SB again. Can't get off the coast now. Thanks for leaving a comment.

Billy G


 COMMENT 25756 agree helpful negative off topic

2009-04-23 07:59 PM

Can always count on BillyG for a great EdHat article, this one is right on target. Thanks BG!


 COMMENT 25776 agree helpful negative off topic

2009-04-24 06:56 AM

A cynic looks for the bad in everything, even recycled art. You, Billy, are a realist. No candy-coating issues for you, thank goodness. We need more people functioning as court jesters, able to tell the truth. You are a marvelous contributor to your community.


 COMMENT 25806 agree helpful negative off topic

2009-04-24 09:56 AM

Hi Billy -- thanks for the feedback on the festival. Couldn't do much about the crazy-hot weather, but I can comment on the corporate exhibitors and sponsors.

Our approach is that as a community event, Earth Day is open to any organization or business that wants to promote an environmental or healthy lifestyle message. Everyone was screened in advance, some were rejected, and all were asked what items they would be distributing (with emphasis on products made from recycled or sustainable materials). We ban plastic bottles, plastic bags, balloons, etc, but a few exhibitors brought items we hadn't pre-approved. (I'll have to check whether the frisbees were made from recycled plastic.)

I'm personally OK with grocery stores promoting organic products and reusable bags, banks and investment firms promoting socially responsible investing, etc. But this is a community event and we want to hear what others think.

Thanks again - Sigrid, CEC


 EDONE agree helpful negative off topic

2009-04-24 10:21 AM

Here is an Edhat article from last year's Earth Day that hit upon similar themes to Billy's article.


 COMMENT 25850 agree helpful negative off topic

2009-04-24 10:35 PM

It seems like the few of us that REALLY get it have to just keep hammering on the rest of them until they understand.

One of the best ways we can do that is by example.
Ride your bike, hang your laundry, re-use things till they die, etc. etc.



14% of comments on this page were made by Edhat Community Members.



Add Your Comments

Edhat Username



Don't have an Account?

Don't know if you have an account?

Don't remember your account info?


ENJOY HAPPY HOUR! ... Between 4:00pm & 5:00pm only happy comment are allowed on the Edhat Comments Board.

If you can't say something nice, don't say nothing at all.

Hide Your Handle, but show paid status (paid subscribers only)
NEW - use verified name and picture (contact ed@edhat.com to be verified)
Find out About Becoming A Paid Subscriber
NOTE: We are testing a new Comment Preview Page. You must hit OK on the next page to have your comment go live. Send Feedback to ed@edhat.com.

get a handle   |  lost handle




  See more articles like this

# # # #


Send To a Friend
Your Email
Friend's Email

Top of Page | Old News Archives | Printer-Friendly Page

  Home Subscribe FAQ Jobs Contact copyright © 2003-2015  
Edhat, Inc.