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Landmark Slated for Demolition
updated: Jul 05, 2014, 11:05 AM

By Kellam de Forest

Another Santa Barbara landmark is slatted for demolition. This structure is not an adobe going back to Mexican days or is it the work of a renowned architect. It is the former Safeway market building at 2720 De La Vina . The recently founded Safeway Grocery Co built the hanger like market buiding c. 1927. It was reputed to be the first "supermarket" in Santa Barbara. That claim can be quibbled, but it did differ from the traditional grocery store. It was cash and carry, no credit. The customers picked out their own grocery and produce items. Prior to the 1920's, the grocer doled out grocery items and produce. The front facade has been changed numerous times. I can remember when the front was completely open with cartons of oranges, apples, lettuce, etc. on display. The rest of the structure appears to be the same as I remember it from childhood. Three sides of the building look little changed. I always have a wave of nostalgia when I go by. The developers are proposing a new 20,746 square foot mixed-use building on the 11,674 net square foot parcel. The building consists of three stories above an underground parking garage. The project is to be heard by the Architectural Board of Review on Monday July 7 in the Gebhard Room, Cota and Garden, at 4:20 pm

 

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