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Trade Secrets Closed?
updated: Feb 12, 2014, 10:44 AM

By Edhat Subscriber

What happened to Trade Secrets in LaCumbre Plaza?

Comments in order of when they were received | (reverse order)

 COMMENT 494227 agree helpful negative off topic

2014-02-12 10:53 AM

They had a huge "Closing: Everything goes" sale just before Christmas. Rent too high, income too low. The employees were all understandably upset. I will miss the store and salon very much. Another one bites the dust at La Cumbre Plaza.


 COMMENT 494229 agree helpful negative off topic

2014-02-12 10:56 AM

It went the way of most of the shops one found useful, such as Hallmark and Foot Locker. Personally, there is nothing at Tiffeny's, J.C Crew and Papyrus for one to pick up during a stroll down the beautiful and sadly deserted Plaza. Everything is too costly.


 COMMENT 494233 agree helpful negative off topic

2014-02-12 11:10 AM

Cesar now has his own place. I think it's Shear Envy out on Hollister right up from the Patterson intersection.


 COMMENT 494234 agree helpful negative off topic

2014-02-12 11:11 AM

Gone, too, are the good 'ol days when a wonderful store like Back Street used to ply us hubbies with cream sherry and hors d'ouevres while we waited for "Madame" to try on a few dresses.


 COMMENT 494243 agree helpful negative off topic

2014-02-12 11:34 AM

The lack of foot traffic in La Cumbre due to the influx of ridiculously high-end stores seriously affected Trade Secret's business.


 COMMENT 494250 agree helpful negative off topic

2014-02-12 11:50 AM

Cesar is at the old Gemini place across from Goleta Cottage


 COMMENT 494257 agree helpful negative off topic

2014-02-12 12:01 PM

Barely anyone walking around in la cumbre. I pretty just go for free parking and talbots, sears, macys. It's changed a lot since I was a kid! They need to bring back less expensive stores!


 COMMENT 494262 agree helpful negative off topic

2014-02-12 12:10 PM

They killed La Cumbre, when they "fancied" it up, got rid of Red Robin and the everyday stores, except for Sears. And I only go to Sears maybe once a year.


 COMMENT 494265 agree helpful negative off topic

2014-02-12 12:24 PM

I guess La Cumbre doesn't seem that high end to me? Tiffany, BCBGMaxazria, maybe a couple of others. But a lot of the other stores seem to be fairly "normal" in terms of pricing for any kind of mall these days..


 COMMENT 494266 agree helpful negative off topic

2014-02-12 12:25 PM

234 I second that! I am one of those lucky "Madames" who, while Hubby sipped sherry and enjoyed the magic cinnamon scented ambience, chose my first good outfit that actually fitted after my son was born. Eventually time rendered it unwearable; but it was still in great condition when he entered high school! Back Street was expensive but gowns were made to last in those days.


 COMMENT 494273P agree helpful negative off topic

2014-02-12 12:50 PM

Hey 266 - Great memory of shopping at Back Street. Thanks for sharing it.


 COMMENT 494277 agree helpful negative off topic

2014-02-12 12:56 PM

Bring back the Limited, bring New York and Company, this is why most of us shop of town.


 COMMENT 494278 agree helpful negative off topic

2014-02-12 01:00 PM

Bring back Red Robin AND Ruth's Chris.

That way I could enjoy a perfect burger and malted on the one hand or a terrific steak and cocktails on the other.

Don't know how anyone eats at Marmalade.


 COMMENT 494281 agree helpful negative off topic

2014-02-12 01:05 PM

Yeah, I went by there to get my bimonthly haircut and had no idea it was closed. Luckily Cesar had given me his cell number years ago (probably saw the writing on the wall) so I was able to get in touch with him and find out he has a new place with his sister. He is now in walking distance from my office :-).


 COMMENT 494287P agree helpful negative off topic

2014-02-12 01:13 PM

A Target would be great at LCP instead of in Goleta.


 COMMENT 494293 agree helpful negative off topic

2014-02-12 01:25 PM

They should rip out the mall and put a super Walmart between Macy's and Sears. That would generate foot traffic.


 COMMENT 494301 agree helpful negative off topic

2014-02-12 01:40 PM

287P and 293 - Target and Walmart will not happen here - keep watching - you will see. You can thank the city councils in both Goleta and SB for that but hey, it's all good - driving to Ventura works for me just fine.

Trade Secret is part of a chain that is in trouble. I noticed last year that they were frequently out of products etc. I stopped going there. I started shopping at Ulta - better selection, better value.


 COMMENT 494311 agree helpful negative off topic

2014-02-12 02:04 PM

299. One remembers the wonderful days of shopping confidentally at La Cumbre Plaza, days when Back Street and many other stores delighted us.

Happy days when one rarely encountered such ill manners.


 COMMENT 494327 agree helpful negative off topic

2014-02-12 02:34 PM

Ruth Chris is gone?!?!?


 COMMENT 494328 agree helpful negative off topic

2014-02-12 02:36 PM

278 - What's wrong with Marmalade? The food is good, and it's very reasonably priced. They always have a coupon in the Clipper, and they have a 2-for-1 deal with Axxess. Yes, I miss Red Robin too, but Marmalade is a fine substitute.

BTW no one wanted Ruth's Chris. There aren't many who want to pay five times what a meal is worth.


 COMMENT 494364 agree helpful negative off topic

2014-02-12 04:17 PM

Does anyone know where Linda went? I am a client & didn't realize the store was closing, so I don't have her info. Thanks.


 COMMENT 494378P agree helpful negative off topic

2014-02-12 04:57 PM

301 - Goleta already has a Costco so putting in a Target or Walmart isn't a large leap. Target is going through the planning phase for a small store in Goleta. It's a terrible place for it and there will be little parking. A much better solution is to put it in La Cumbre Plaza where there is plenty of parking and a verifyable need for more foot traffic.


 COMMENT 494379 agree helpful negative off topic

2014-02-12 04:58 PM

Red Robin stinks now. They launched some sort of reboot for their menu and look. It looks like a TGIFriday's now, and the food is sub par. I used to love it (especially the La Cumbre location since it was so close to my old house), but I went to one in Northern California a few months back and it totally stunk.


 COMMENT 494384 agree helpful negative off topic

2014-02-12 05:12 PM

Ruth's Chris closed in June 2011. My wife and I ate there once a few months after they'd opened. The meal was quite good, but the bill did have some amount of sticker shock; I was guessing a number that I thought was quite high, and it was maybe 15% greater. I'd love to still have the option to eat there, but Tee Off is just fine.


 COMMENT 494385 agree helpful negative off topic

2014-02-12 05:13 PM

Bring back Red Robin! I'm tired of driving to Ventura.


 COMMENT 494391 agree helpful negative off topic

2014-02-12 05:36 PM

Marmalade has good soups. Also we had a perfect med rare hamburger. Try them again if you have not been there for some time. They appear to have upscaled their menu.


 COMMENT 494419 agree helpful negative off topic

2014-02-12 07:49 PM

We ate at the Red Robin on the way down to LA. It is terrible food now. So sad. I remember the onion rings, hamburgers and fish and chips were scrumptious. Not now.


 COMMENT 494441P agree helpful negative off topic

2014-02-12 09:35 PM

Change is tough, doesn't always seem right. I think Marmalade does a fine job, leave'm alone.


 COMMENT 494469P agree helpful negative off topic

2014-02-13 03:42 AM

Another vote for Marmalade.

After reading and reading the many "Let's have Target in Goleta!" comments on Edhat, I drove down to the one in Camarillo. Hmm. I came away wondering who the heck are all these people who think that Target is so great?

Cheaply made stuff, everything (seemingly) made in China. The foodstuffs were overpriced, too. I shopped there with a friend, and we could hardly find anything to buy that we can't get here at Kmart or Costco. Target here? No thanks.


 COMMENT 494478 agree helpful negative off topic

2014-02-13 06:26 AM

This was Cesar's email announcement.....

My sister Yvette an I already doing haircuts at our own new Salon . You can call at (805) 708-2104 that's my cell # too booked appointments that's until we get the business number ready. We're almost official an THANKS For waiting :-)

5370 Hollister Ave suite 5a
Santa Barbara CA 93111

We're across from Goleta Valley Cottage Hospital, were between the Water Store an Simply Pie store. You'll see a BIG BLUE sign with 5370 an the Salon we're under is called Gemini Hair Co. But were going to change the Gemini Hair Co Lago to our new name soon called " Shear Envy "


 COMMENT 494485P agree helpful negative off topic

2014-02-13 06:48 AM

265 - Thank you for saying so. I agree, it's not so high end!

Once upon a time there was beautiful clothes for sale.
What's happened to trying to look your best instead of flip flops and ripped jeans?


 COMMENT 494486 agree helpful negative off topic

2014-02-13 06:49 AM

Sheer Envy's new number is 805-636-3140. You'll recognize the staff from Trade Secret. They've done a bang-up job with the little place! Speaking of Backstreet: after going on the Sansum Doctor's Weight Management diet, I have, after thirty years, fit back into my one Backstreet dress…my mom was the one sipping sherry while I tried it on!


 COMMENT 494515 agree helpful negative off topic

2014-02-13 08:05 AM

I recently was looking for a last minute gift and went down the plaza at La Cumbre Plaza. I hadn't been there in quite a while. I was amazed to find it virtually deserted on a Saturday afternoon, several boarded up store fronts and the rest were mostly high end womens clothing stores. Whoever owns the plaza or perhaps manages it, must have some idea about Santa Barbara they got from the old Soap Opera by the same name or perhaps it's earlier companion "Dallas". Even folks who live in Hope Ranch or Montecito don't want to shop in deserted mall.


 COMMENT 494516P agree helpful negative off topic

2014-02-13 08:07 AM

293 - they should put in a store that the taxpayers do not have to help fund. Walmart is not that store. The people Walmart would employ could not afford to live in Santa Barbara.

"The two biggest welfare queens in America today are Wal-Mart and McDonalds."

"Wal-Mart, the nation’s largest private sector employer, is also the biggest consumer of taxpayer supported aid. According to Florida Congressman Alan Grayson, in many states, Wal-Mart employees are the largest group of Medicaid recipients. They are also the single biggest group of food stamp recipients. Wal-mart’s “associates” are paid so little, according to Grayson, that they receive $1,000 on average in public assistance. These amount to massive taxpayer subsidies for private companies."



 COMMENT 494523 agree helpful negative off topic

2014-02-13 08:32 AM

265, I agree. It's pretty much par for the course in terms of the same as virtually any mall in CA. We just happen to have a Tiffany store in there.

515, I think the visual image of boarded up storefronts is a bit more dramatic than the reality. The truth is we're still in a recession and there are a few spaces in that mall that have been unoccupied for many years. If you want to call that boarded up, I guess that's up to you. But it seems a bit alarmist when there is about 95% occupancy in that mall.


 COMMENT 494532 agree helpful negative off topic

2014-02-13 09:08 AM

La Cumbre is a beautiful mall and deserves better.

I do not wear flip flops, nor do I have rips in my jeans! I just want to shop where I don't have to spend $75 on quality and a good looking well made shirt! Bring Marshalls up here.

Not Walmart or Target, please. Their goods are Chinese shoddy.

I like Marmalade. Red Robin is history. Only their milkshakes were still good towards their end here.


 COMMENT 494563P agree helpful negative off topic

2014-02-13 10:03 AM

I think they should demolish the entire center. Create a more modern retail, restaurant, live work space - large parking garage on one end, with an open space green belt on the other end. Sort of like "The Collection" in Ventura/Oxnard, but on a smaller scale. It could be Beautiful...... then I woke up.


 COMMENT 494566 agree helpful negative off topic

2014-02-13 10:10 AM

I wouldn't be surprised if Ulta in Camino Real Marketplace put them under. It used to be hard to find beauty products in SB before Ulta opened (there's Sephora, but you have to deal with parking downtown and they are more high-end). Now Ulta has everything you need. Trade Secret did have good sales though.


 COMMENT 494570 agree helpful negative off topic

2014-02-13 10:23 AM

La Cumbre Plaza is a beautiful place. The initial vision and the management are great. Build new 22 story (or taller) apartment towers over the parking lots.
A thousand people from upscale families should cure any present economic ailments.


 COMMENT 494574 agree helpful negative off topic

2014-02-13 10:31 AM

Marmalade is a good restaurant but it probably suffers from two things. One, lack of foot traffic due to the poor attendance at the mall and two, they need to expand out to the mall entry side for their outdoor seating, the view of the parking lot from the front isn't conducive to pleasant dining even on a beautiful day. If they expanded the other way, perhaps put up some large boxed trees with small lights for evening sitting, it would be a better arrangement.


 COMMENT 494716 agree helpful negative off topic

2014-02-13 04:27 PM

Demolish beautiful La Cumbre Plaza! Wow!. That's wasteful, and definitely throwing away the baby with the bath water.

We like to sit there near the fountain with our Starbuck's coffee and bakery items.

However, this kind of customer will not keep them above water for long. They need an injection of the right kind of customer. One just hopes a miracle will appear soon.

It's just too sad.


 COMMENT 494759 agree helpful negative off topic

2014-02-13 08:15 PM

I wonder how the few existing stores/restaurants there with the exception of a few manage to stay in business there. Everytime I go there (Pizza Mizza) the place is dead.


 COMMENT 494766P agree helpful negative off topic

2014-02-13 09:12 PM

LaCumbre Plaza is still a pleasant place to shop, not overrun with shoulder to shoulder tourist foot traffic like Paseo Nuevo. Put a movie theater at La Cumbre Plaza and a few reasonable restaurants scattered around and it would come to life.


 COMMENT 495057 agree helpful negative off topic

2014-02-15 11:01 AM

I did all my Christmas shopping this year at LaCumbre plaza. No harried crazies. Easy peasy.


 COMMENT 495101 agree helpful negative off topic

2014-02-15 01:55 PM

Dump Macy's. Put Target in it's space. Why does a town need TWO Macy's.


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