Fresh&Easy May Close
updated: Sep 10, 2013, 12:15 PM
By Sharon Byrne
Fresh and Easy has been sold. No word on whether the Milpas store will be one of the closures.
Email from Fresh & Easy
"Today our parent company Tesco has announced it is selling the Fresh & Easy business to The Yucaipa
Companies LLC. All along we have been hopeful that Fresh & Easy could be sold as an operating
business, preserving jobs and the great shopping trip you've come to expect from Fresh & Easy. We are
very pleased that this agreement with Yucaipa preserves more than 4,000 jobs and a vast majority of
the business. Unfortunately, as a result of this agreement some stores will be closing.
For over five years, all of us here at Fresh & Easy have worked hard to bring you great products and a
great shopping trip at a great value. We appreciate the love and support we have received from you, our
most loyal shoppers. Rest assured, we plan on working through this transition to new ownership with
the same spirit and dedication that we've brought to this business since the beginning. We are also
pleased to announce that Yucaipa will be offering a Friends Rewards program just like the Friends of
fresh&easy Rewards Program you already love. California state law does not allow the transfer of your
personal information from the Friends of fresh&easy Rewards Program to the new buyer of Fresh & Easy,
so you will be required to re-enroll in the new Friends Rewards Program over the next several weeks. By
re-enrolling, you will continue to earn points on your purchases, and your existing points and rewards
balance will be honored. We will be sending instructions on re-enrollment within the next few days. If
your local store is on the list to be closed in the coming weeks, you will be able to use your existing
rewards until the store closes. For your convenience, we have waived the 500 point minimum for
converting your points to rewards. Also, starting tomorrow, in the stores that will be closing only, all
products (with some exceptions) will be 25% off and these stores will stay open until remaining stock is
cleared. For your convenience, we have provided a button below to convert your entire points balance to
rewards. Once your points have been converted, you can use your rewards by swiping your Friends card
when you make a purchase; we cannot accept phone numbers to use rewards. If you have lost or
misplaced your registered card please ask an associate for assistance. If you have not registered your
card you can still do so by following the directions on our website.
For more information please see our Frequently
Asked Questions (FAQs)
Thank you again for your support and we look forward to seeing you in one of our stores soon.
Sincerely, The fresh&easy Team"
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