Santa Barbara's New Logo
updated: Aug 21, 2013, 10:00 AM
By the Dedicated Staff
The Santa Barbara Conference & Visitors Bureau and Film Commission announced a new logo and tag line
for our little blue town by the big blue sea. After a "year's worth of collaborative efforts to evolve and
modernize its brand," the result is Visit Santa Barbara: The American Riviera.
"As the tourism industry evolves, travelers become savvier, and hospitality partners look to a united
voice to represent the destination, it was time for us to update our brand image to align with these trends,"
says President & CEO Kathy Janega-Dykes. "Visit Santa Barbara concisely conveys what we do and the new
mark evokes the romantic and long-standing coastal history of the area."
What are your thoughts Edhatters?
View the full press release
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