January 13, 2004 - Bacara - What are they trying to show us?

The dedicated staff of edhat.com has no intention of wasting our subscriber’s time with history or analysis of the Bacara Resort. There have been many articles about the five star hotel built next to an oil and gas facility.  It was their ad that interested us. We were wondering what local Santa Barbarians thought of it, and of the Bacara in general.

Yesterday we asked for subscriber’s views about the ad on the right. The one that shows a woman in a sports-bra and a man with a black coat intimately embracing as the woman holds a golf club above their heads. They are not kissing, but instead burrowing their heads into each other with their eyes closed … and did we mention the golf club?

The text below the ad describes special deals that you can get until March 31, 2004. Unlimited golf or a 50-minute spa is included free with your $720/night room.  Can’t beat that with a stick! … or even a golf club!

The bottom of the ad tells of the mysteriously named “Love the One You’re With” package.   No doubt getting its name from the Stephen Stills song which promotes infidelity.  In case you don’t remember it goes something like this:

“and there’s a golf club in a fisted glove
and it flies above your head, like a dove
there a girl right next to you
...and she’s got a sports-bra and a short hairdo
and if you can’t be with one you love, honey
love the one you’re with”

By the way, a very nice and friendly Bacara employee named Danai told Ed that the “Love the One You’re With” package includes complimentary champagne, breakfast in bed, a 50 minute spa treatment per person, complimentary wine tasting at participating vineyards (whoopee!), and a candle gift package sent to your home upon departure.  “It is just like the Amore packages,” she said, “except without the complimentary dinner.”

It turns out that the only extra thing provided with the Love The One Your With Package, is a court-defensible legal document stating, “Whatever happens at the Bacara, stays at the Bacara" :-)

And now here is what you said:

“This is completely idiotic advertising - but I cannot compete with the cleverness of your other subscribers - Please share the funniest ones tomorrow” -C3

“true form. before I moved to Santa Barbara I found Bacara’s web site and didn't know if I should laugh or be scared. Now I laugh. with glee. “ –jbaker

“The Green Fees at this course are usually pretty high.”

“Rooms are $720/night. I guess they can't afford to get one!”

“Highly unrealistic. come on. making out with a golf club over your head?  Geez.” - merlin

“Is that your driver, or are you happy to see me?”

“Bacara, some come for the beach and relaxation, while others come for the caddies.”

“This lady is upset because she can't find her balls.  The gentleman is offering to let her use his. They're both anxious to play.” –adulted

“Just what is she planning on doing with that golf club? Kinky!” –seminomadic

“she should be naked...” -tommy noodleman

“The ad is totally repugnant. Two petulant scum bucket yuppies attempt to make up their mind if they are going to play golf, make love or both at the same time. The ad is superficial, shallow, and predictable.” –Edisfunctional

“If I had breasts like that I wouldn't show them off in public; nor if I were that hirsute.”

“I think he's pulling up her pants and maybe next he can get her top on. Luckily she can get her own glove on!” -edit

“She didn't care that he "swung the other way".  She was ready and she had the tools to keep him satisfied.”

“He doesn't look like Stephen Stills, nor does he look like his son, but the blond doesn't seem to care! Neither one seems to be dressed in golf or spa attire, but now that's not the purpose of the ad is it?” –ragtop

Hmmmmmmmm sex on the golf course, now that is a new one. I will admit that while it is clever and most likely will entice people, I am not that impressed.  In my opinion, I think businesses are 'selling out' when they choose to use 'sexuality' in their advertisements.  They should have enough faith in their service/product that they don't need to push the envelope.” –FlamingoGoddess

“Well, first off I don't know of any female golfer who wears a sports bra on the course. The picture is pretty sexist and romantic at the same time.  Sexist because she is in a 'bra' of some sort and he is not. Romantic cause it's such a warm and tender embrace.”

“The only way they are going to attract people to stay in a beach-front hotel with tar on the beach, overlooking an oil refinery plant.”

“So does that price include the sexy girl too? If it does were do we sign-up?” –procad

“Get a room! (Hmm, guess that's what the ad is saying!)” –edsup

“This couple was making out on the golf course when some yelled ’get a room!’ So, they paid $720.00 to for a 50 minute ‘spa treatment’ at the Bacara. Since they were both married to someone else, they qualified for the ‘love the one you're with’ package.

‘Why in the heck is she using the 3-wood?’ -rcoleman

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But, the winning entry goes to T-baby for his press release:

AP Newswire: 12 January 2004

A woman dubbed "the Black Widow" was sentenced to life imprisonment after being convicted of murdering her second husband on the Sandpiper Golf Course on his birthday.

Dena Hotchencurtis, 27, of Santa Barbara, distracted her husband Ramon by disrobing, then bludgeoning him to death with his own golf club. Ramon died on his 31st birthday in June 2002 and was buried in a family plot on Anacapa Island.

Dena denied killing Ramon and claimed that he committed suicide. She could not explain the details. She showed no emotion as the jury returned its verdict after more than ten hours deliberating.

In 1995 Dena was found not guilty of murder after a jury heard she attacked and killed her first husband, Alphonse Blaznalus, with a baseball bat and knife because she feared for her life during a bondage sex session.

In a bizarre twist, Ramon Hotchencurtis briefly spent some time at Riker’s Island as a cellmate with Gregory Smart, murdered husband of Pamela Smart.

T-baby gets a Peet’s coffee card!

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