January 12, 2004 - Scarf Fashion

The temperature was in the single digits at the New England/Tennessee football game last Saturday. The fans were bundled up in ski masks and fur coats, some scarves too. In Santa Barbara on Saturday, there were women at the beach in bikinis. Who knew it would be so warm in January? Ah, such is one of the dangers of living in Santa Barbara.   But the assignment over the weekend for the dedicated staff of edhat.com was to count scarves.  And, so we went.  We headed downtown in the balmy night air, optimistically wearing our jackets and neckwear, in hopes of counting some scarves.

We walked up one side of State Street and down the other.  We checked out shoppers and strollers and diners.  All told, we counted 188 women, only 34 of whom were wearing scarves.  Now, the dedicated staff realizes that the weather was a factor in the absence of warm clothing on Saturday night.  But we also realize that fashion often overrides temperature.  All through the recently departed holiday season, every store window and catalog was absolutely brimming with knit goods. There were gloves and mittens and hats, of course, but mostly, and above all - there were scarves!  They were the must have fashion accessory on everybody’s holiday list!  So, where did they go?

Of the 34 scarves counted, there were 11 black, 7 red and 16 “others”. 24 were solid, 3 were striped, and 7 were something else (plaid, polka dots, animal prints). Solid “other” barely edged out solid black as the most common combo.  What does this mean? Multiple contestants had the correct answer to the edhat contest. A random drawing among winners determined our friend HeavyDuty as the winner of the free movie night (hopefully wearing a scarf).  We wonder if Scarface is playing…(get it, SCARF-ace?) .

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